| 作 者： | 丁溪 |
| 出版社： | 科学出版社 |
| 丛编项： | 普通高等教育“十一五”规划教材·高等院校国际贸易类教材系列 |
| 版权说明： | 本书为公共版权或经版权方授权，请支持正版图书 |
| 标 签： | 商务英语 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Chapter 1 International Trade
Section A Introduction
Section B Barriers to International Trade
Section C The World Trade Organization
Chapter 2 International Marketing
Section A Introduction
Section B The Product Life Cycle
Section C The Pricing Process
Chapter 3 International Law and Practices
Section A Introduction
Section B Introduction to the Law of WTO
Section C International Chamber of Commerce
Chapter4 International Tourism
Section A Introduction
Section B Tourism Can Play a Key Role in Stimulus Programs
Section C The International Tourism Partnership
Chapter5 InternationaITransportation
Section A Introduction
Section B Functions of Transportation
Section C The International Transportation Management Association"
Chapter 6 International Business Writing
Section A Introduction
Section B Writing Principles of the Business Letter
Section C Letters for Establishing Business Relations
Chapter 7 Contract
Section A Introduction
Section B Some Circumstances of Setting a Contract
Section C Contractual Theory
Chapter8 InternationaITendering
Section A Introduction
Section B Bidding
Section C Legal Liability
Chapter 9 International Investment
Section A Introduction
Section B Investment Risk
Section C Investment Management
Chapter 10 International Monetary System
Section A Introduction
Section B International Monetary Fund
Section C The European Monetary System
Chapter 11 Electronic Commerce
Section A Introduction
Section B Introduction of Credit Cards
Section C The Main Instruments of Electronic Commerce
Chapter 12 International Banking Business
Section A Introduction
Section B Risk Management
Section C Balance Sheet
附录一 常用商务英语名词缩略语及其英汉对照
附录二 常用贸易术语英汉对照
附录三 参考译文
附录四 习题参考答案
参考文献
