设计师英语教程

Contents

Reading and Writing Section

Unit 1　Design Ethics 3

Part 1　Design for Survival and Survival through Design: What Can We Do? 3

Pre-reading Activities 3

Post-reading Activities 8

Part 2 Design for Personal Needs 10

Part 3 Confucian Design Ethics 13

Part 4 Writing Skill 16

Unit 2　Bauhaus 20

Part 1 The History of Bauhaus 20

Pre-reading Activities 20

Post-reading Activities 26

Part 2 Bauhaus at the Barbican: Art as Life 27

Part 3 Water Gropius and His Masterpieces 31

Part 4 Writing Skill 32

Unit 3　Chinese Traditional Arts and Crafts 34

Part 1 Paper cutting 34

Pre-reading Activities 34

Post-reading Activities 39

Part 2 Embroidery 40

Part 3 Kite 44

Part 4 Writing Skill 45

Unit 4　Animation and Cartoon 48

Part 1 Animation 48

Pre-reading Activities 48

Post-reading Activities 55

Part 2 Cartoon 56

Part 3 Sustainable Development Strategy of Chinese Animation Industry 59

Part 4 Writing Skill 60

Unit 5　Stories of Designers 65

Part 1 Raymond Loewy―the Man Who Streamlined the Sales-Curve 65

Pre-reading Activities 65

Post-reading Activities 70

Part 2 Fashion Queen―Coco Chanel 72

Part 3 Shigeo Fukuda, Japan 76

Part 4 Writing Skill 78

Unit 6　Design Management 82

Part 1 What is Design Management? 82

Pre-reading Activities 82

Post-reading Activities 86

Part 2 Why is Design Management Important? 88

Part 3 Why is Design Management Important?② 90

Part 4 Writing Skill 92

Unit 7 Contemporary Japanese Design 96

Part 1 Contemporary Japanese Design 96

Pre-reading Activities 96

Post-reading Activities 102

Part 2 Hayao Miyazaki As Animator 104

Part 3 英汉对比阅读 107

Part 4 Writing Skill 108

Unit 8　Green Design 112

Part 1 Sustainable Design 112

Pre-reading Activities 112

Post-reading Activities 116

Part 2 Reading Exercises 118

Part 3 英汉对比阅读 120

Part 4 Writing Skill 122

Viewing, Listening and Speaking Section

Unit 1　Design Ethics 127

Part 1 Background Information 127

Part 2 Lead In 127

Part 3 Listening Strategy―Making Predictions 128

Part 4 Listening 130

Passage 1 When Clients Ask You to Copy Another Design 130

Passage 2 Victor Papanek 131

Passage 3 The Social and Moral Responsibilities of the Designer 132

Part 5 Viewing 133

Clip 1 Dieter Rams’ Commandments 133

Clip 2 Memphis 135

Clip 3 Objects of Desire 137

Part 6 Speaking 139

Unit 2 Bauhaus 140

Part 1 Background Information 140

Part 2 Lead In 140

Part 3 Listening Strategy―Making Predictions 141

Part 4 Listening 143

Passage 1 Bauhaus 143

Passage 2 Visual Communication 144

Passage 3 A Famous Designer in Bauhaus―Wilhelm Langenfeld 145

Part 5 Viewing 147

Clip 1 Inauguration of the Bauhaus in Dessau 147

Clip 2 The Bauhaus Body Part in Dessau 149

Clip 3 Bauhaus Staff Building and Its Ending in Dessau 151

Part 6 Speaking 153

Unit 3　Chinese Traditional Arts and Crafts 154

Part 1 Background Information 154

Part 2 Lead In 154

Part 3 Listening Strategy―Making Inferences 155

Part 4 Listening 157

Long Conversation Folk Art 157

Passage 1 Longquan Celadon 158

Passage 2 Traditional Chinese Arts and Crafts in Danger 159

Part 5 Viewing 161

Clip 1 Dunhuang Art 161

Clip 2 Court Ladies Preparing Newly-Woven Silk 162

Clip 3 Qipao 164

Part 6 Speaking 165

Unit 4　Animation and Cartoon 166

Part 1 Background Information 166

Part 2 Lead In 166

Part 3 Listening Strategy―Making Inferences 167

Part 4 Listening 169

Long Conversation Cartoons 169

Passage 1 Motion 170

Passage 2 Animation Industry 171

Part 5 Viewing 173

Clip 1 The films of Pixar Animation Studios 173

Clip 2 China International Cartoon and Animation Festival 173

Clip 3 Squash and Stretch 175

Part 6 Speaking 176

Unit 5　Stories of Designers 177

Part 1 Background Information 177

Part 2 Lead In 177

Part 3 Listening Strategy―Taking Notes 177

Part 4 Listening 178

Long Conversation Graphic Design 178

Passage 1 Famous Interior Designers 179

Passage 2 Fashion Queen―Coco Chanel 181

Part 5 Viewing 182

Clip 1 Tom Ford Has Many Talents 182

Clip 2 Ieoh Ming Pei and the Louvre 183

Clip 3 Hartmut Esslinger’s Advice for Designers 185

Part 6 Speaking 186

Unit 6　Design Management 187

Part 1 Background Information 187

Part 2 Lead In 187

Part 3 Listening Strategy―Taking Notes 188

Part 4 Listening 188

Passage 1 Educating for the Future 188

Passage 2 Design Management Students Work to Empower the Craft

Industry in Ecuador 190

Passage 3 Design Department Manager: Job Description and Duties 192

Part 5 Viewing 193

Clip 1 Design Thinking 193

Clip 2 Hasso Plattner Institute of Design 195

Clip 3 Desire Path 197

Part 6 Speaking 197

Unit 7　Contemporary Japanese Design 198

Part 1 Background Information 198

Part 2 Lead In 198

Part 3 Listening Strategy―Memorizing Better 199

Part 4 Listening 200

Passage 1 The Japanese Rock Garden 200

Passage 2 Yayoi Kusama 201

Passage 3 Kimono 203

Part 5 Viewing 205

Clip 1 205

Clip 2 A Tea Bowl 206

Clip 3 Ikebana 207

Part 6 Speaking 209

Unit 8　Green Design 210

Part 1 Background Information 210

Part 2 Lead In 210

Part 3 Listening Strategy―Structure of English News Report 211

Part 4 Listening 211

Passage 1 What is Green Architecture? 211

Passage 2 Design Plays an Important Role in Life and Economy 212

Passage 3 The January Fashion Show: Future Fashion 214

Part 5 Viewing 216

Clip 1 Designers Set Sights on Social Responsibility 216

Clip 2 Fashion School Adopts Environmental Textiles 218

Clip 3 Eco Design Fair Offers Green Ideas 219

Part 6 Speaking 221