管理(第4版)

管理(第4版)
作 者: 杰夫·马杜拉
出版社: 人民邮电
丛编项: 英语专业工商管理双语教学教材系列
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 管理/沟通
ISBN 出版时间 包装 开本 页数 字数
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作者简介

暂缺《管理(第4版)》作者简介

内容简介

<br>为解决商务英语课程建设中的教材问题,丰富教材种类,调节教材难度,人民邮电出版社从美国高校商务类课程中精选了一套经典教材,并根据难度和教学需要摘编组合,出版了适合我国专业双语教学的教材。<br>本系列教材主要有以下几个特点:(1)教材种类丰富。本系列教材首批推出7本商务知识双语教材,组成“英语专业工商管理双语教学教材系列”,包括《管理》(Jeff Madura著)、《运营管理与创新》(David Needle著)、《市场营销》(Louis Boone & David Kurtz著)、《会计与财务管理》(Jeff Madura著)、《人力资源管理》(Jeff Madura著)、《商业伦理与社会责任》(Jeff Madura著)以及《创办新企业》(Jeff Madura著),国内同类题材教材较少。(2)版本较新。本系列教材选摘自国外最新教材,内容涵盖了相应学科的最新理念和最新的真实案例。(3)内容规范、简洁,语言难易得当,适合双语教学。本系列教材简要地概述了各职能领域最重要的基本概念、基本原理和主要理论,在每本书后加入了这门学科的相关重要术语,并对术语的词头进行了中文释义。<br>对于商务英语类专业的双语教学来说,该系列丛书内容详略得当,语言准确流畅,是一套值得信赖的英语专业工商管理双语教学的系列教材。希望此系列教材能够丰富商务英语类专业的课程设置,满足广大师生的需求,同时也希望我国商务英语教育蓬勃发展!<br>

图书目录

Part 1 Managing Effectively

1 Levels of Management

Decision Making:Interaction among Management Layers

2 Functions of Managers

Planning

Cross Functional Teamwork:Interaction of Functions to Achieve the Strategic Plan

Organizing

Leading

Global Business:Conflicts with the Goal of a Multinational Corporation

Controlling

Global Business:Leadership Styles for Global Business

Integration of Management Functions

Use of Technology and Software to Improve Management Functions

Software to Improve Management Functions

Decision Making:Using Managerial Functions to Make Decisions

3 Managerial Skills

Conceptual Skills

Interpersonal Skills

Technical Skills

Deccision-Making Skills

Summary of Management Skills

Decision Making:Determining the Required Management Skills

4 How Managers Manage Time

Set Proper Priorities

Schedule Long Time Intervals for Large Tasks

Minimize Interruptions

Small Business Survey:How Managers Run Meetings Efficiently

Set Short-Term Goals

Delegate Some Tasks to Employees

Decision Making:How to Manage Time to Complete a Project

College Health Club:Planning at CHC

Summary

Key Terms

Review & Critical Thinking Questions

Discussion Questions

College Health club:Managing at CHC

Investing in a Business

Case:Applying Management Skills

Video Case:Managing at Caribou Coffee

Internet Applications

Dell's Secret to Success

In-Text Study Guide

Part 2 Organizational Structure

5 Purpose and Types of Organizational Structure

6 Accountability in an Organizational Structure

7 Distributing Authority among the Job Positions

8 Structures That Allow More Employee Input

9 Methods of Departmentalizing Tasks

Part 3 Improving Productivity and QUALITY

10 Resources Used for the Production Process

11 Selecting a Site

12 Selecting the Design and Layout

13 Production Control

14 Methods to Improve Production Efficiency

Summary

Key Terms

Review & Critical Thinking Questions

Discussion Questions

It's Your Decision:ProductionDecisions at CHC

Investing in a Business

Case:Selecting the Best Plant Site

Video Case:Quality Control at Canondale

Internet Applications

Dell's Secret to Success

In-Text Study Guide

Answers to In-Text Study Guide

Glossary