公司管理

第一章 IT业公司管理：信息化时代的脉动

　CASE 1：Doing well by being rather nice

　CASE 2：Yin and YangI

　CASE 3：Bold fusion

　CASE 4：Google’S guru of giving

　CASE 5：NOW services

　CASE 6：Take two

　CASE 7：The meaning of Bill Gates

第二章 娱乐业公司管理：梦幻般身心的狂野

　CASE 1：Smooth operator—A Hong Kong entrepreneur shows Disney how to run a　theme park

　CASE 2：The anti—mogul Jeff Bewkesthe next boss of Time Warner,is likely to break up the company

　CASE 3：That’S not allfolks—A fallen German media mogul wants to be a player　again

　CASE 4：Pointing to the exit。again——Sumner Redstone asserts himself、

　CASE 5：Roll uproll up—The theme-park industry is working hard to find new sources of growth

　CASE 6：Business television—A new business channel takes on General Electric’S

　CNBC

第三章 电子业公司管理：数字里演绎的神话

　CASE 1：Putting the i into HP

　CASE 2：Inside Intel

　CASE 3：Beyond blue

　CASE 4：The Samsung way

　CASE 5：Return to founder

　CASE 6：Good-bye Moto

第四章 汽车业公司管理：飞腾在速度的边缘

　CASE 1：Why Toyota is afraid of being number one

　CASE 2：A costly distraction

　CASE 3：The challengers

　CASE 4：Looking for a star turn

　CASE 5：Maximum Bob

第五章 零售业公司管理：歆享于时尚的前沿

　CASE 1：Crossroads

　CASE 2：Unshackling the chain stores

　CASE 3：Always low prices

第六章 消费业公司管理：潮流中探寻的奢华

　CASE 1：P＆G：new and improved

　CASE 2：Unilever and emerging markets

　CASE 3：Queen of Pop