商务英语

商务英语
作 者: 吴翠华
出版社: 武汉理工大学出版社
丛编项: 高职高专商务英语类专业规划教材
版权说明: 本书为出版图书,暂不支持在线阅读,请支持正版图书
标 签: 财经类
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作者简介

暂缺《商务英语》作者简介

内容简介

《商务英语》围绕一整套商务活动展开,以真实的商务情景为线索,涵盖迎接外商、宴请、安排行程、电话联系、召开会议等日常商务活动,包括建立业务关系、询盘、发盘、价格磋商、成交、支付、装运、理赔等主要业务环节,同时讨论了岗位与职业、商展等与现代商务活动紧密相关的话题,强化学生的听、说、读、写、译等基本技能。《商务英语》共14个单元,每个单元围绕主题,采取任务型训练,通过5个教学模块——听说训练、实用阅读、案例分析、拓展阅读、文化沙龙来提高教学的灵活性和趣味性,强化学生英语基本功的培养。《商务英语》既适用于高职高专商务英语专业的教学,也可作为相关经济贸易专业的专业英语教材,还可用作商界人士自学培训用书。

图书目录

Unit 1 Meeting a Trade Delegation

Part Ⅰ Listen and Talk

Part Ⅱ Reading

Effective Strategies for InternationalNegotiato (Ⅰ)

Part Ⅲ Case Study

Status Inquiries

Part Ⅳ Additional Reading

Effective Strategies forInternational Negotiato (Ⅱ)

Part Ⅴ Culture Salon

Rules of Interaction

Unit 2 Business Dinner

Part Ⅰ Listen and Talk

Part Ⅱ Reading

Chinese Cuisine

Part Ⅲ Case Study

Invitation Cards & Lette

Part Ⅳ Additional Reading

Eating in the USA

Part Ⅴ Culture Salon

Table Manne

Unit 3 Factory Tou and Sightseeing

Part Ⅰ Listen and Talk

Part Ⅱ Reading

Travel Broade Executive Minds

Part Ⅲ Case Study

Short Company Profiles

Part Ⅳ Additional Reading

Welcome to Beijing

Part Ⅴ Culture Salon

Travel Agency

Unit 4 Establishing Business Relatio

Part Ⅰ Listen and Talk

Part Ⅱ Reading

How to Establish Business Relatio

Part Ⅲ Case Study

Lette of Establishing BusinessRelatio

Part Ⅳ Additional Reading

EU-China Relatio

Part Ⅴ Culture Salon

How to Establish and Keep BusinessRelatiohips with the Arabs

Unit 5 Enquiries and Offe

Part Ⅰ Listen and Talk

Part Ⅱ Reading

Cross-cultural Negotiating

Part Ⅲ Case Study

Lette of Enquiries and Offe

Part Ⅳ Additional Reading

Asking Questio

Part Ⅴ Culture Salon

Conceding and Bargaining

Unit 6 Counter Offer

Part Ⅰ Listen and Talk

Part Ⅱ Reading

On Price

Part Ⅲ Case Study

Lette of Counter-offer

Part Ⅳ Additional Reading

Business Customs of the UnitedStates

Part Ⅴ Culture Salon

Counter Offer

Unit 7 Terms of Payment

Part Ⅰ Listen and Talk

Part Ⅱ Reading

Terms of Payment

Part Ⅲ Case Study

Lette of Credit

Part Ⅳ Additional Reading

Bill of Exchange or Draft

Part Ⅴ Culture Salon

Business on the Internet

Unit 8 Business Contracts

Part Ⅰ Listen and Talk

Part Ⅱ Reading

The Business Contract

Part Ⅲ Case Study

Writing a Business Contract

Part Ⅳ Additional Reading

The Export Sales Contract

Part Ⅴ Culture Salon

How to Express Your Thanks

Unit 9 Delivery of Goods

Part Ⅰ Listen and Talk

Part Ⅱ Reading

Shipment

Part Ⅲ Case Study

Shipping Advice

Part Ⅳ Additional Reading

Bill of Lading

Part Ⅴ Culture Salon

History-Containerization

Unit l0 Complaints and Claims

Part Ⅰ Listen and Talk

Part Ⅱ Reading

Complaints and Claims(Ⅰ)

Part Ⅲ Case Study

Lette of Making Complaints andSettlement of Claims

Part Ⅳ Additional Reading

Complaints and Claims(Ⅱ)

Part Ⅴ Culture Salon

What do Business Ethics Bringto J &J

Unit 11 Commodities Fair

Part Ⅰ Listen and Talk

Part Ⅱ Reading

China Yangling Agricultural Hi-techFair

Part Ⅲ Case Study

Meeting Address

Part Ⅳ Additional Reading

Exhibition and Its Classification

Part Ⅳ Culture Salon

Background of China Import and ExportCommodities Fair

Unit 12 Meeting

Part Ⅰ Listen and Talk

Part Ⅱ Reading

Conducting Effective Meetings

Part Ⅲ Case Study

Minutes

Part Ⅳ Additional Reading

The United Natio Conference on Tradeand Development

Part Ⅴ Culture Salon

What Should a Secretary Do forPeople at the Meeting?

Unit 13 Telephone Calls

Part Ⅰ Listen and Talk

Part Ⅱ Reading

Ten Things Never in Your BusinessCalls

Part Ⅲ Case Study

A Telephone Message

Part Ⅳ Additional Reading

Effective Telephone Call

Part Ⅴ Culture Salon

Preparing for a Telephone Call

Unit 14 Jobs and Caree

Part Ⅰ Listen and Talk

Part Ⅱ Reading

When Losing a Job Mea Losing YourIdentity

Part Ⅲ Case Study

Job Application

Part Ⅳ Additional Reading

Career Planning

Part Ⅴ Culture Salon

Presenting Youelf Successfully

References