商务英语综合教程(下册)

商务英语综合教程(下册)
作 者: 房玉靖 刘玉玲
出版社: 对外经济贸易大学出版社
丛编项: 新世界全国高职高专院校规划教材.商务英语专业
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 英语与其他外语
ISBN 出版时间 包装 开本 页数 字数
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作者简介

暂缺《商务英语综合教程(下册)》作者简介

内容简介

商务英语是从事涉外商务活动工作人员及各大专院校涉外商务、营销、管理、人力资源等专业学生的必修课程。《商务英语综合教程(下)》内容包括英语传授经济贸易的基础理论和基础知识《商务英语综合教程(下)》选材新颖,内容丰富,专业面广,难度适宜,趣味性强,可供高等学校经贸英语专业的学生及相应水平的商务工作者与英语爱好者学习使用。

图书目录

Unjt 1

 TEXT Changes in the Motives and Developments

 SUPPLEMENTARY READING Beefing Up BPO

Unit 2

 TEXT Invisible Barriers

 SUPPLEMENTARY READING East Europeans Fear Protectionism

Unjt 3

 TEXT Business Law-Contract and Agency

 SUPPLEMENTARY READING Settlement of Disputes

Unit 4

 TEXT Export Procedures and Documentation

 SUPPLEMENTARY READING Bill of Lading

Unit 5

 TEXT Product Positioning

 SUPPLEMENTARY READING Experiential Branding

Unit 6

 TEXT How Companies Succeed in International Mark

 SUPPLEMENTARY READING Business Success

Unit 7

 TEXT Strategies of Transnational Corporations

 SUPPLEMENTARY READING Management and Leadership

Unit 8

 TEXT International Stock Exchange of UK

 SUPPLEMENTARY READING Chinese Firms are Embracing Private Equity

Funds So dreaded in the West

Unit 9

 TEXT The Monetary Focus(I)-A Yen for Change

 SUPPLEMENTARY READING Exchange Rate and International Trade

Unit 10

 TEXT The Monetary Focus(II)-Bang for the Buck

 SUPPLEMENTARY READlNG Strife over Yuan

Unit 11

 TEXT Investment Demand

 SUPPLEMENTARY READING China Tries Guiding Foreign Investment

Unit 12

 TEXT Foreign Exchange Trading

 SUPPLEMENTARY READING Exchange Rates and Political Risks

Unit 13

 TEXT International Marketing Research and Steps

 SUPPLEMENTARY READING International Market Research

Unit 14

 TEXT Balance of Payments

 SUPPLEMENTARY READING China’S Export Strength Makes It a Focal Pont of Concern in the US

Unit 15

 TEXT International Financial System Meets Challenge

 SUPPLEMENTARY READING Financing Rules Announced

Unit 16

 TEXT Economy Theory and Dumping

 SUPPLEMENTARY READING  SUPPLy and Demand