ELECTRONIC COMMERCE

CHAPTER ONE E.COMMERCE AND WEB SERVERS

1.1 Introduction to E-commerce

1.2 Background of E-commerce

1.3 Research Objectives and Research Questions

1.4 The Structure of the Topic

1.5 Web Server Hardware and Software for E-commerce

1.6 History of Servers

1.7 Web Server Sofftware

1.8 Web Server Hardware

CHAPTER TWO E-COMMERCE AND CONSUMER BEHAVIOR： THEORETICAL FRAMEWORK

2.1 Internet and Online Shopping

2.2 The Growth of Electronic Commerce

2.3 Consumer Behavior Analysis

2.4 Key Psychological Processes

CHAPTER THREE METHODOLOGY OF RESEARCH

3.1 Research Approach

3.2 Research Strategy

3.3 Information Report and Analysis

CHAPTER FOUR FRANCE E-COMMERCE INDUSTRY

4.1 France Country Global Presentation

4.2 Web Shopping in France Key Figures

4.3 E-shoppers Nature

4.4 E-shoppers Habits

4.5 E-shoppers'''' Problems

CHAPTER FIVE CHINA'''' S E-COMMERCE ENVIRONMENT

5.1 Overall Net Citizens in China

5.2 Internet Usage Behavior in China

5.3 Web Shopping in China

5.4 Model S-A-F-E-R

5.5 Conclusion and Future Direction

CHAPTER SIX ONLINE RETAILERS

6.1 The Background of the Shanghai Retailing

6.2 The Challenges the Retail Sector in Shanghai is Facing after China'''' s Inclusion in the WTO

6.3 Individual Enterprise Analysis

6.4 Conclusions

CHAPTER SEVEN THE GROUP-BUYING ADDING LBS MODEL

7.1 Theoretical and Empirical Insights to Business Models

7.2 Applications of Business Models

7.3 Business Model Design

7.4 Group-buying Business Model

7.5 Future Analysis of Groupon Adding LBS Model

7.6 Conclusion

CHAPTER EIGHT CUSTOMER-DRIVEN SOCIAL MEDIA MARKETING

8.1 Research Background Review

8.2 Key Findings of Customer-driven Social Media Marketing

8.3 Research Objectives and Significance

8.4 Social Media Revolution

8.5 Social Media Revolution Insights

8.6 Social Media Customer Value Framework

8.7 The Case Study of Customer Acquisition， Referrals and Customer Lifetime Value

8.8 The Case Study of Cross-channel Marketing： KOHLER and Maybelline

8.9 The Case Study of Product Catalog and Reviews：eBay， Amazon， Taobao

8.10 Product Reviews Ranking on Purchase Decisions across APAC

8.11 Positive or Negative Tone on Product Experiences

8.12 Customer-driven Social Media Marketing Definition

CHAPTER NINE SOCIAL MEDIA ANALYSIS FRAMEWORK

9.1 Grouping Consumers By How They Participate

9.2 Social Technographics Checklist for Building up Social Strategies

9.3 The Case Study of Google Ecosystem

9.4 The Influence Landscape

9.5 Five Key Trends in How Influence is Transforming Society

CHAPTER TEN SOCIAL MEDIA STRATEGY FRAMEWORK

10.1 The Case Study of Linkedln

10.2 Quality Social Connections Solution

lO. 3 Business Innovation

10.4 Affiliate Marketing

10.5 The Advertiser Marketplace

CHAPTER ELEVEN ESTABLISHING GOVERNANCE

11.1 Definition of Activities

11.2 Development of Capabilities

11.3 Measurement and Refining

11.4 Engaging in Conversation

11.5 Listening

11.6 Openness and Monetization （API & Data）

11.7 The Social Media Tools

11.8 Cloud Integration Company Case

11.9 PESTL Scan for Social Media in China and Worldwide

11.10 Competitive Advantages for Social Media Players

CHAPTER TWELVE MOBILE COMMERCE

12.1 History of Mobile Commerce

12.2 Products and Services Available

12.3 Mobile Commerce Applications

12.4 Strategies for Successful M-Commerce

12.5 Opportunities of M-commerce

12.6 Drawbacks of M-commerce

CHAPTER THIRTEEN E-COMMERCE LAW

13.1 The Concept of E-businesses Law

13.2 The Legislative Status of E-commerce Law

13.3 E-commerce-related Laws and Regulations

13.4 Electronic Signature Law

13.5 Electronic Contract Law

13.6 The Legal Aspects of E-Commerce Taxation

Reference