国际商务案例阅读与写作

国际商务案例阅读与写作
作 者: 李艳芳 田晓艳 史中慧
出版社: 中国商务出版社
丛编项: 北京政法职业学院教材资助项目系列丛书
版权说明: 本书为出版图书,暂不支持在线阅读,请支持正版图书
标 签: 暂缺
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作者简介

暂缺《国际商务案例阅读与写作》作者简介

内容简介

《国际商务案例阅读与写作/北京政法职业学院教材资助项目系列丛书》以拓宽学生商务知识面,培养学生思辨能力与英语写作输出能力为主旨,全教材由10个章节组成,涵盖电子商务、商务广告、市场营销、商品交易会、商务谈判、高科技产品、共享经济、新能源、一带一路等与生活息息相关的热点领域。每个单元从图片讨论开始,引入主题,然后进入金句翻译、小故事阅读,通过练习加深理解。前三个环节为该章节学习做好铺垫,之后进入与主题相关的概念、现象、拓展观念解析及举例说明。章节的核心内容集中在两个案例的学习上,案例选用遵循高职教育“有用、有趣、有效”的标准,案例内容涉及多个热点话题:网上购物、移动支付、无人机、机器人、共享单车、共享民宿、新能源产品等,主题新、立意奇,能够引起学生高度兴趣。兴趣是好的老师,当今网络飞速发展的时代为有趣的内容打造了理想的平台,高职教科书的编撰在传统注重有用性的同时,也要跟上时代的步伐,注重选材的实用性及有趣性。学生有兴趣投入,学习效果也会立竿见影。

图书目录

Chapter One E-commerce Ⅰ——Online Shopping

Section Ⅰ Snapshot

Section Ⅱ Lead-in Sentences

Section Ⅲ Warm-up Reading

Section Ⅳ Tips on E-commerce

Section Ⅴ Case Study

Section Ⅵ Further Reading

Section Ⅶ More Expressions and Sayings about Shopping

Chapter Two Eeommeree Ⅱ Mobile Payment

Section Ⅰ Snapshot

Section Ⅱ Lead-in Sentences

Section Ⅲ Warm-up Reading

Section Ⅳ Tips on Mobile Payment

Section Ⅴ Case Study

Section Ⅵ Further Reading

Section Ⅶ More Expressions and Conversations about Shopping

Chapter Three Advertising

Section Ⅰ Snapshot

Section Ⅱ Lead-in Sentences

Section Ⅲ Warm-up Reading

Section Ⅳ Tips on Advertising

Section Ⅴ Case Study

Section Ⅵ Further Reading

Section Ⅶ More Expressions and Sayings about Advertising

Chapter Four Marketing

Section Ⅰ Snapshot

Section Ⅱ Lead-in Sentences

Section Ⅲ Warm-up Reading

Section Ⅳ Tips on Marketing

Section Ⅴ Case Study

Section Ⅵ Further Reading

Section Ⅶ More Expressions and Sayings about Marketing

Chapter Five Trade Fair

Section Ⅰ Snapshot

Section Ⅱ Lead-in Sentences

Section Ⅲ Warm-up Reading

Section Ⅳ Tips on Trade Fair

Section Ⅴ Case Study

Section Ⅵ Further Reading

Section Ⅶ More Expressions and Conversations Used at the Trade Fair

Chapter Six Business Negotiation

Section Ⅰ Snapshot

Section Ⅱ Lead-in Sentences

Section Ⅲ Warm-up Reading

Section Ⅳ Tips on Business Negotiation

Section Ⅴ Case Study

Section Ⅵ Further Reading

Section Ⅶ More Expressions and Sayings about Negotiation

Chapter Seven New Energy

Section Ⅰ Snapshot

Section Ⅱ Lead-in Sentences

Section Ⅲ Tips about New Energy

Section Ⅳ Case Study

Section Ⅴ Further Reading

Section Ⅵ More Expressions and Sayings about New Energy

Chapter Eight Sharing Eeonomy

Section Ⅰ Snapshot

Section Ⅱ Lead-in Sentences

Section Ⅲ Warm-up Reading

Section Ⅳ Tips on Shared Economy

Section Ⅴ Case Study

Section Ⅵ Further Reading

Section Ⅶ More Expressions and Sayings about Sharing Economy

Chapter Nine Hi-teeh Products

Section Ⅰ Snapshot

Section Ⅱ Lead-in Sentences

Section Ⅲ Warm-up Reading

Section Ⅳ Tips on Hi-tech Products

Section Ⅴ Case Study

Section Ⅵ Further Reading

Section Ⅶ More Expressions and Sayings about Hi-tech Products

Chapter Ten The Belt and Road Initiative

Section Ⅰ Snapshot

Section Ⅱ Lead-in Sentences

Section Ⅲ Warm-up Reading

Section Ⅳ Tips on the Belt and Road Initiative

Section Ⅴ Case Study

Section Ⅵ Further Reading

Section VII More Expressions and Sayings about the Belt and Road Initiative