| 作 者： | 王瑞昀 |
| 出版社： | 对外经济贸易大学出版社 |
| 丛编项： | 新基点（NEW BENCHMARK）全国高等院校商务英语专业本科系列规划教材 |
| 版权说明： | 本书为出版图书，暂不支持在线阅读，请支持正版图书 |
| 标 签： | 大学专业英语教材 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Unit One Franchise Business
Text A Making Your Franchise the Next McDonald's
Text B Case Study: 25 Years of Franchising in Ireland
Text C Franchising -- A Safe Haven in Tough Times
Unit Two The Real Estate Business
Text A Finding Good Deals in Real Estate
Text B Getting Started Right in Real Estate Investing
Text C World's Priciest Cities to Own a Home
Unit Three Security in E-commerce Era
Text A OECD: Providing Consumer Protection in Electronic Commerce
Text B Case Study: MFP Security -- How the IT Guy Is Becoming the Security Guy
Text C A New Era of Attacks
Unit Four Credit Card
Text A How Credit Cards Work
Text B The New Rules of Credit Cards
Text C OECD Warns Protectionism will Worsen Financial Crisis
Unit Five Creation of Corporate Culture
Text A From Factory to Family: The Creation of a Corporate Culture
Text B Case Study: IBM Finds Profit in Diversity
Text C Become a Company That Invents New Ideas
Unit Six Cultural Difference in Business
Text A Advice on Cross-cultural Business
Text B Case Study: Cultural Differences Complicate a Georgia Drug Sting Opera
Text C The Impact of Culture on Branding
Unit Seven Mergers & Acquisitions
Text A Want to Orow? Think Merger
Text B M & A Execution -- A Case Study on Deals That Went Wrong
Text C 2009: A Busy Year for Mergers and Acquisitions in China
Unit Eight Telecommuting
Text A Telework
Text B Case Study: Making Telecommuting Work
Text C Potential Drawbacks of Telework
Unit Nine Business and Customer-centeredness
Text A Daily Life, Not Markets: Customer-centered Design
Text B Reebok and Its Customization Strategy
Text C Secrets of Silk Production
Unit Ten Business Ethics
Text A Business Ethics
Text B Corporate Ethics: Right Makes Might
Text C Can I Ask for More Money?
Unit Eleven Corporate Social Responsibility
Text A Competitive Advantage and Corporate Social Responsibility
Text B Nestlc's Milk District Model: Economic Development for A Value-added Food Chain and Improved Nutrition
Text C The New Business
Unit Twelve Piracy
Text A A Nation of Pirates: Panicked by Digital Plunder, the Entertainment Industry Fights Back
Text B Battles against Music Piracy: Recording Industry's Campaign against Internet Piracy in China
Text C Piracy Issue at APEC
