成功销售生涯

成功销售生涯
作 者: Azar Brian 
出版社: 上海蓝泉外文图书有限公司
丛编项:
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 暂缺
ISBN 出版时间 包装 开本 页数 字数
未知 暂无 暂无 未知 0 暂无

作者简介

暂缺《成功销售生涯》作者简介

内容简介

Becoming truly successful in sales involves a journey. Along the way, sales professionals must confront challenges involving attitudes, perceptions, and mental barriers as they learn how to work with clients and manage their own careers. Your Successful Sales Career is a one-of-a-kind manual for rookies and seasoned sales pros alike. This powerful career-enhancer offers exercises, scenarios, and techniques that will help salespeople rise to the top of their profession. Readers will learn: * 25 strategies for sales success * Why it's important to concentrate more on "why people buy," than "how to sell" * How to take the pressure off during a sales call, and why you should never begin a sales call with a presentation * And how to use the author's foolproof method for establishing trust and communicating with prospects Along the way, readers will uncover information about themselves that will help them fine-tune the techniques and incorporate them into their current sales practices. In the end, the reader wi...

图书目录

Foreword

Preface: Warning

Acknowledgments

Introduction

PART ONE: GETTING STARTED

 1 Discovering the Salesperson Within

 2 Creating a "Go" Plan of Action

 3 Finding the Right Job

 4 Getting Started on the Job

 5 Say Goodbye to the Old Game of Sales

PART TWO: GETTING THERE-THE ao-STEP INTERVIEW FOR SALES SUCCESS

 6 Step 1-Pre-Call Planning

 7 Step 2-Establishing Rapport

 8 Step 3-Finding the Pain

 9 Step 4-Budget, Terms, and Conditions

 10 Step 5-Finding the Decision Maker

 11 Step 6-The Review

 12 Step 7-The Presentation

 13 Step 8-The Reinforcement

 14 Step 9-The Close

 15 Step 10-After the Sale

PART THREE: STAYING ON TOP

 16 Why Sales Careers Plateau

 17 Optimize Your Time with Client Categories

 18 Marketing Strategies for Selling Professionals

Recommended Resources

Index