商务英语文体分类阅读

商务英语文体分类阅读
作　者： 苏根英 田建平
出版社： 南开大学出版社
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版权说明： 本书为公共版权或经版权方授权，请支持正版图书
标　签： 暂缺
ISBN 出版时间 包装 开本 页数 字数
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作者简介

暂缺《商务英语文体分类阅读》作者简介

内容简介

全书共10个模块；每个模块含三篇文章：第一篇为该体裁的一般介绍，旨在对该体裁有初步和宏观的了解，第二及第三篇是体裁范例文章选读；每个模块均补充“商务语言知识”或“快速阅读技巧”；课后练习包括3种不同形式的术语练习、阅读理解练习，另有商务案例写作练习。写作练习部分介绍相关商业道德规范及职场操行例解，是思政内容融入专业教学的有益尝试。

图书目录

Module One Business Letters: Sales Emails and Follow-up Emails

Part One Get Yourself Prepared: the Basics

Part Two Sample Sales Emails

Part Three Sample Follow-up Emails

Part Four Language Information

Part Five Business Case

Module Two Business Letters: Bidding Letters (Invitation, Proposal, Rejection)

Part One Get Yourself Prepared: the Basics

Part Two Sample Invitation, Letter of Intent & Proposal

Part Three Sample Rejection Letters

Part Four Fast Reading Skill

Part Five Business Case

Module Three Memos

Part One Get Yourself Prepared: the Basics

Part Two Sample Business Memos 1

Part Three Sample Business Memos 2

Part Four Fast Reading Skill

Part Five Business Case

Module Four Executive Summaries

Part One Get Yourself Prepared: the Basics

Part Two Sample Executive Summaries 1

Part Three Sample Executive Summaries 2

Part Four Language Information

Part Five Business Case

Module Five Business Reports

Part One Get Yourself Prepared: the Basics

Part Two Sample Business Reports 1

Part Three Sample Business Reports 2

Part Four Language Information

Part Five Business Case

Module Six Business Proposals

Part One Get Yourself Prepared: the Basics

Part Two A Sample Bid Proposal

Part Three Sample Business Proposals

Part Four Language Information

Part Five Business Case

Module Seven Business Contracts

Part One Get Yourself Prepared: the Basics

Part Two Sample Business Contracts 1

Part Three Sample Business Contracts 2

Part Four Fast Reading Skill

Part Five Business Case

Module Eight Advertisements

Part One Get Yourself Prepared: the Basics

Part Two Sample Advertisements 1

Part Three Sample Advertisements 2

Part Four Language Information

Part Five Business Case

Module Nine Letters to Shareholders

Part One Get Yourself Prepared: the Basics

Part Two Sample Letters to Shareholders 1

Part Three Sample Letters to Shareholders 2

Part Four Language Information

Part Five Business Case

Module Ten Business News

Part One Get Yourself Prepared: the Basics

Part Two Sample Business News 1

Part Three Sample Business News 2

Part Four Fast Reading Skills

Part Five Business Case