啤酒学院：布鲁克林啤酒厂成功装瓶

啤酒学院：布鲁克林啤酒厂成功装瓶
作　者： Steve Hindy　
出版社： 吉林长白山
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标　签： 暂缺
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作者简介

暂缺《啤酒学院：布鲁克林啤酒厂成功装瓶》作者简介

内容简介

What do you get when you cross a journalist and a banker？ A brewery， of course. "A great city should have great beer. New York finally has， thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it： their mistakes as well as their triumphs. Steve writes with a journalist's skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he's a banker， after all. The inside story reads at times like a cautionary tale， but it is an account of a great and welcome achievement."—Michael Jackson， The Beer Hunter（r） "An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that's not enough， it is all about beer！"—Professor Murray Low， Executive Director， Lang Center for Entrepreneurship， Columbia Business School "Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery， I had firsthand witness to their positive impact on our community. I give ...

图书目录

Foreword.

Preface Steve and Tom Introduce the Brooklyn Brewery.

Acknowledgments.

Chapter 1. Steve Tells How Choosing a Partner Is Like a Second Marriage.

Lesson One: Even a Dog Can Shake Hands.

Chapter 2. Steve Discusses the Importance of Building a Solid Team.

　Lesson Two: Is It a Business or a Family Business?

Chapter 3. Tom Talks about Creating the Business Plan: A Money-Raising Tool and More.

　Lesson Three: The Business Plan Won’t Be Graded on a Curve.

Chapter 4. Tom Asks, “What’s the True Mission of the Business?”

　Lesson Four: Being Flexible If the Mission Statement Becomes “Mission Impossible”.

Chapter 5. Steve Discusses the Keys to Successfully Motivating Employees.

　Lesson Five: Feeling Good Is No Substitute for Prudent Controls.

Chapter 6. Tom Tells the Story of Their Dot-Com Revolution: Fishing for Finance and Failing.

　Lesson Six: Chasing Money Is Not a Business Strategy.

Chapter 7. Steve Talks about Building a Brewery in Brooklyn.

　Lesson Seven: Sometimes You Stand Alone.

Chapter 8. Steve Discusses Publicity: The Press Wants You!

　Lesson Eight: A News Release Can Go a Long Way.

Chapter 9. Steve Reveals How the Revolution Kills Its Leaders First.

　Lesson Nine: Hiring and Firing.

Chapter 10. Tom Talks about Cashing Out and Reinventing the Business, Again.

　Lesson Ten: Only You Will Know When It’s Time to Sell.

Chapter 11. Tom Wants to Know If You Have What It Takes

　Lesson Eleven: There Are No Entrance Exams for Entrepreneurs.

Timeline.

Index.