| 作 者： | 邱玉华 |
| 出版社： | 北京大学出版社 |
| 丛编项： | 21世纪全国高职高专会展类规划教材 |
| 版权说明： | 本书为出版图书，暂不支持在线阅读，请支持正版图书 |
| 标 签： | 高职高专 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Unit 1 Introduction to China's MICE Industry中国会展业概况
Lesson 1 Yesterday and Today 历史和现状
Lesson 2 Introduction to the Features, and Growth Trend 特点和发展趋势简介
Unit 2 Exhibition and Conference Centers in China中国的会展中心
Lesson 1 Size and Location of Exhibition Centers会展中心的位置与面积
Lesson 2 Space Size and Location展台位置与面积
Unit 3 Preparing for the Exhibition会展筹备
Lesson 1 Preparations By the Host组展方的策划与准备
Lesson 2 Preparations by the Exhibitors参展方准备工作
Unit 4 Participation in an Exhibition参展
Lesson 1 Decorating: Stand Construction and Reception布展：展台搭建和接待
Lesson 2 Promotion of Exhibits, Services Provided, Delegations展品推介、会展期间服务及组团参展
Lesson 3 Emergencies during the Exhibition会展期间突发情况
Unit 5 Cancellation and Move-out 退展和撤展
Lesson 1 Cancellation of Exhibit Registration取消预定展位
Lesson 2 Move-out撤展
Unit 6 Post-conference Tour 会后游
Unit 7 Exhibition and Conference Strategies会展策略
Lesson 1 Organizers' Strategies组展方的策略
Lesson 2 Exhibitors' Strategies参展商的策略
参考答案
参考文献
