| 作 者： | 羡锡彪 |
| 出版社： | 高等教育出版社 |
| 丛编项： | 商务英语系列教材 |
| 版权说明： | 本书为出版图书，暂不支持在线阅读，请支持正版图书 |
| 标 签： | 大学专业英语教材 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Part One Introduction
Chapter 1 Introduction
1.1 Overview
1.2 Business Writing
1.3 Writing as a Process
1.4 Writing as a Product
1.5 Principles of Effective Business Writing
1.6 Intercultural Communication
Part Two Business Correspondence
Chapter 2 The Layout of Business Letters
2.1 Overview
2.2 Parts of Business Letters
2.3 Presentation of Business Letters
2.4 Novice Writing and Comments
2.5 Useful Expressions and Structures
Chapter 3 Business Correspondence
3.1 Overview
3.2 Letters
3.3 Emails
3.4 Good News and Bad News Letters
3.5 Letters of Complaint
3.6 Letters of Persuasion
3.7 Novice Writing and Comments
3.8 Useful Expressions and Structures
Part Three Business Reports
Chapter 4 Memos
4.1 Overview
4.2 Historyof Memos
4.3 Characteristics of Successful Memos
4.4 Components of Memos
4.5 Writing Memos
4.6 Novice Writing and Comments
4.7 Useful Expressions and Structures
Chapter 5 Meeting Materials
5.1 Overview
5.2 Meeting Notices
5.3 Meeting Agendas
5.4 Meeting Minutes
5.5 Novice Writing and Comments
5.6 Useful Expressions and Structures
Chapter 6 Business Reports
6.1 Overview
6.2 Categories of Reports
6.3 Functions of Reports
6.4 Writing Business Reports
6.5 Preparations for Business Reports
6.6 Informal Reports
6.7 Formal Reports
6.8 Novice Writing and Comments
6.9 Useful Expressions and Structures
Chapter 7 Informational & Analytical Reports
7.1 Overview
7.2 Informational Reports
7.3 Analytical Reports
7.4 Novice Writing and Comments
7.5 Useful Expressions and Structures
Chapter 8 Business Proposals & Business Plans
8.1 Overview
8.2 Business Proposals
8.3 Business Plans
8.4 Novice Writing and Comments
8.5 Useful Expressions and Structures
Chapter 9 Annual Reports
9.1 Overview
9.2 The Annual Report and Its Sections
9.3 Writing the Annual Report
Part Four Publicity Materials
Chapter 10 Press Releases
10.1 Overview
10.2 Layout of the Press Release
10.3 Writingthe Press Release
10.4 Novice Writing and Comments
10.5 Useful Expressions and Structures
Chapter 11 Technical Descriptions
11.1 Overview
11.2 Types of Descriptions
11.3 MetHod of DeveLopment
11.4 Language of Descriptions
11.5 Illustrations in Descriptions
11.6 Novice Writing and Comments
11.7 Useful Expressions and Structures
Chapter 12 Operating Instructions
12.1 Overview
12.2 Understanding Your Task
12.3 Analyzing Your Audience
12.4 Components of Instructions
12.5 Sequenced Instructions and Styles of Presentation
12.6 Language of Instructions
12.7 Novice Writing and Comments
12.8 Useful Expressions and Structures
Part Five Visual Communication
Chapter 13 Questionnaire
13.1 Overview
13.2 Cover Letter
13.3 Layout of the Questionnaire
13.4 Preparing a Questionnaire
13.5 Tips for Framing the Questions
13.6 Tips for Designing and Presenting CHoices
13.7 Administering the Questionnaire
13.8 Interpreting Findings and Writing Up
13.9 Novice Writing and Comments
13.10 Useful Expressions and Structures
Chapter 14 Visual Techniques
14.1 Overview
14.2 MetHods of Visual Presentation
14.3 PowerPoint Slides
14.4 Language of Integrating the Visuals into the Text
14.5 Useful Expressions and Structures
Part Six Contracts
Chapter 15 Contracts
15.1 Overview
15.2 Types of Contract
15.3 Sales Contract
15.4 Sample Contracts
Appendices
Appendix One Punctuation
Appendix Two List of Business Titles
Appendix Three Resumes
Key to Exercises
