国际商务英语

国际商务英语
作 者: 顾晓滨
出版社: 科学出版社
丛编项:
版权说明: 本书为出版图书,暂不支持在线阅读,请支持正版图书
标 签: 高职高专
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作者简介

暂缺《国际商务英语》作者简介

内容简介

《国际商务英语》共分12个单元,主要内容涉及外贸业务的各个环节,如出口磋商、货款支付、商品包装和检验、国际货物运输、保险、销售技巧等。本书各单元均设置了单元概要、单元目标、正文、语言点聚焦、练习题等栏目,旨在全面培养学生的商务英语水平、语言知识和业务能力。《国际商务英语》适合高职及应用型本科院校国际商务、大学英语、商务英语、报关与货运代理等相关专业使用。也可供企业开展专业英语知识培训时参考。

图书目录

Unit One The Circumstances of International Market

Part Ⅰ Text: The Globalization of Markets

Part Ⅱ Language Focus

Part Ⅲ Exercises

Part Ⅳ Fluency Work

Unit Two Business Management

Part Ⅰ Text: Business Management in a Global Environment

Part Ⅱ Language Focus

Part Ⅲ Exercises

Part Ⅳ Fluency Work

Unit Three Exporting Goods

Part Ⅰ Text: Benefits from Exports

Part Ⅱ Language Focus

Part Ⅲ Exercises

Part Ⅳ Fluency Work

Unit Four A Business Negotiation

Part Ⅰ Text: Business Negotiation in International Trade

Part Ⅱ Language Focus

Part Ⅲ Exercises

Part Ⅳ Fluency Work

Unit Five Commodity Packaging

Part Ⅰ Text: Packing and Marking of Goods

Part Ⅱ Language Focus

Part Ⅲ Exercises

Part Ⅳ Fluency Work

Unit Six Terms of Payment

Part Ⅰ Text: Modes of International Payment

Part Ⅱ Language Focus

Part Ⅲ Exercises

Part Ⅳ Fluency Work

Unit Seven Shipping Documents

Part Ⅰ Text: Shipping Documents

Part Ⅱ Language Focus

Part Ⅲ Exercises

Part Ⅳ Fluency Work

Unit Eight Insurance Documents

Part Ⅰ Text: General View of Insurance

Part Ⅱ Language Focus

Part Ⅲ Exercises

Part Ⅳ Fluency Work

Unit Nine Commodity Inspection

Part Ⅰ Text: Export and Import Commodity Inspection

Part Ⅱ Language Focus

Part Ⅲ Exercises

Part Ⅳ Fluency Work

Unit Ten Selling Techniques

Part Ⅰ Text: Selling Techniques

Part Ⅱ Language Focus

Part Ⅲ Exercises

Part Ⅳ Fluency Work

Unit Eleven Dealing with Disputing

Part Ⅰ Text: Business Disputes

Part Ⅱ Language Focus

Part Ⅲ Exercises

Part Ⅳ Fluency Work

Unit Twelve E-commerce

Part Ⅰ Text: The Magic of E-commerce

Part Ⅱ Language Focus

Part Ⅲ Exercises

Part Ⅳ Fluency Work

Keys to The Units

References