| 作 者： | 沈骑 |
| 出版社： | 清华大学出版社 |
| 丛编项： | 全新立体化商务英语系列教程 |
| 版权说明： | 本书为公共版权或经版权方授权，请支持正版图书 |
| 标 签： | 行业英语 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Unit 1 International Business
Text A The Scope of International Business
Text B International Trade
Case Study：SOHO，a Better Choice
国际商务文化知识小贴士——美国商务文化介绍
Unit 2 InternationaI Finance
Text A Visa Development in China
Text B International Banking
Case Study：Citigroup Regrets over Bond Coup
国际商务文化知识小贴士——英国商务文化介绍
Unit 3 Business Integrity
Text A The Insurance Industry：Reprehensible---Price-fixing,Bid-rigging and Undisclesed Payments in the Insurance Industry Appear to Be Rife
Text B The Leaky Corporation
Case Study：WorldCom's Dishonest Report
国际商务文化知识小贴士——经济诚信
Unit 4 Business Elite
Text A Alan Greeuspan：the Most Powerful Guy
Text B From Dorm to Dell
Case Study：Lenovo?IBM?
国际商务文化知识小贴士——William.H.Gates
Unit 5 E-Commerce
Text A Cyberpromotion：Communicating with Customer Online
Text B Why eBay Is Buying Skype
Case Study：Why You Ought to Sell Your Presents
国际商务文化知识小贴士——美国企业信息化及电子商务的发展与现状
Unit 6 Enterprise Management
Text A McDonald
Text B HP,Compaq Merger Fails to Rally US Tech Stocks
Case Study：Downsizing
国际商务文化知识小贴士——麦当劳的特许加盟和连锁经营模式
Unit 7 Business Strategies
Text A Chinese Business，Champ or Chump?
Text B Pepsi Gets Street Smart
Case Study：New United Motor Manufacturing,Inc.
国际商务文化知识小贴士——商务谈判礼仪
Unit 8 Marketing and Promotion
Text A Prospect of Cyberpromotion
Text B Fast Fashion Shakes up American Retail
Case Study：Promotion Moves of Vans
国际商务文化知识小贴士——德国商务习俗
Unit 9 Security and Insurance
Text A Directors and Officers Insurance--the Price of Prominence
Text B China's Stock Market Reforms
Case Study：Bank of Tokyo-Mitsubishi Ltd.
国际商务文化知识小贴士——道琼斯和纳斯达克介绍
Unit 10 Employment and Staffing
Text A Economic Downturn Gives Workers Opportunity to Try New Adventures
Text B The Three-step Interview Process
Case Study：Backing Top Athletes Fails to Lift Nike Stock
国际商务文化知识小贴士——加拿大商务习俗
Unit 11 Financial Accounting
Text A Microfinance--Small Sums,Big Issue
Text B Bookkeeping and Accounting
Case Study：Starbucks in China
国际商务文化知识小贴士——日本商务习俗
Unit 12 TraveI Industry
Text A China Ranks Fifth in World Tourism
Text B China's Golden Week：A Luxury El Dorado
Case Study：UNWTO and Microsoft to Boost Etourism for Development：Africa to Be Primary Target
国际商务文化知识小贴士——法国商务习俗
附录A 练习参考答案
参考文献
