| 作 者： | 弗兰克·罗特尔梅尔 |
| 出版社： | 中国人民大学出版社 |
| 丛编项： | 工商管理经典教材·核心课系列教育部高校工商管理类教学指导委员会双语教学推荐 |
| 版权说明： | 本书为公共版权或经版权方授权，请支持正版图书 |
| 标 签： | 教材 经济管理类 研究生/本科/专科教材 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
PART 1 Strategy Analysis
CHAPTER 1 What Is Strategy and Why Is It Important?
CHAPTER 2 The Strategic Management Process
cHAPTER 3 External Analysis： Industry Structure， Competitive
CHAPTER 4 Internal Analysis： Resources， Capabilities， and Activities
PART 2 Strategy Formulation
CHAPTER 6 Business Strategy： Differentiation， Cost Leadership， and Integration
CHAPTERCASE 7 From Encyclopedia Britannica to Encarta to Wikipedia
CHAPTER 8 Corporate Strategy： Vertical Integration and Diversification
CHAPTER 9 Corporate Strategy： Acquisitions， Alliances， and Networks
CHAPTER 10 Global Strategy： Competing Around the World
PART 3 Strategy Implementation
CHAPTER 11 Organizational Design： Structure， Culture， and Control
CHAPTER 12 Corporate Governance， Business Ethics， and Strategic Leadership
PART 4 Minicases
MINICASE 1 Michael Phelps： Strategizing for Gold
MINICASE 2 Strategy and Serendipity： A Billion- Dollar Bonanza
MINICASE 3 The Home Depot’s Eco Options Boost Profit Margins
MINICASE 4 Starbucks： Re-creating Its Uniqueness
MINICASE 5 GE under Jack Welch vs． Jeffrey Immelt
MINICASE 6 JetBlue： Losing the Magic Touch?
MINICASE 7 Which Automotive Technology Will Win?
MINICASE 8 Core Competencies： From Circuit City to CarMax
MINICASE 9 P&G’s New Corporate Strategy： “Connect+Develop”
MINICASE 10 The Wonder from Sweden： Is IKEA’s Success Sustainable?
MINICASE 11 Sony’s Silos Prevent Collaboration Across Divisions
MINICASE 12 PepsiCo’s Indra Nooyi： “Performance with a Purpose”
PART 5 Cases
CASE 1IBM and the Emerging Cloud-Computing Industry ?
CASE 2Healthymagination at GE ?
CASE 3Cola Wars in China： The Future is Here
CASE 4UPS in India—A Package Deal? ?
CASE 5Apple after Steve Jobs ?
