| 作 者： | 吴长镛 |
| 出版社： | 高等教育出版社 |
| 丛编项： | 全国高等院校商务英语精品教材 |
| 版权说明： | 本书为出版图书，暂不支持在线阅读，请支持正版图书 |
| 标 签： | 暂缺 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Unit 1
Part A Text
Text A Pricing （I）
Text B Pricing （II）
Part B Fast Reading
Unit 2
Part A Text
Text A Aspects of Culture （I）
Text B Aspects of Culture （II）
Part B Fast Reading
Unit 3
Part A Text
Text A The Marketing Mix： The Four Ps
Text B Burger King Revamps its Image
Part B Fast Reading
Unit 4
Part A Text
Text A Promotion
Text B Sales Promotion Methods
Part B Fast Reading
Unit 5
Part A Text
Text A Types of Salespersons
Text B Marge, a Top-notch Salesperson
Part B Fast Reading
Test 1
Unit 6
Part A Text
Text A Logistics
Text B Physical Distribution
Part B Fast Reading
Unit 7
Part A Text
Text A Developing China's Sales and Distribution Capabilities （I）
Text B Developing China's Sales and Distribution Capabilities （II）
Part B Fast Reading
Unit 8
Part A Text
Text A International Marketing
Text B Parker Pen's Globalization Strategy
Part B Fast Reading
Unit 9
Part A Text
Text A Methods of Payment in Foreign Trade
Text B The American Banking System
Part B Fast Reading
Unit 10
Part A Text
Text A Intellectual Property Protection in China： Does ItWarrant Worry? （I）
Text B Intellectual Property Protection in China： Does ItWarrant Worry? （II）
Part B Fast Reading
Test 2
Some Important Reading Strategies and Skills
Vocabulary
Key
