实用商务英语写作

Chapter One An Introduction to Business Writing

1.1 An Overview of Business Writing

1.2 Criteria for Effective Business Writing

1.2.1 Consideration

1.2.2 Clarity

1.2.3 Conciseness

1.2.4 Concreteness

1.2.5 Correctness

1.2.6 Completeness

1.2.7 Courtesy

1.3 Construction of Effective Sentences and Paragraphs

1.3.1 Construction of Effective Sentences

1.3.2 Construction of Effective Paragraph

Chapter Two English Writing of Employment

Section One Business Writing

2.1 Introduction

2.2 Professional Resumes

2.2.1 Introduction to Professional Resumes

2.2.2 Structure of a Resume

2.2.3 Format

2.2.4 Sample Resumes

2.3 Cover Letters

2.3.1 What is a Cover Letter?

2.3.2 Structure

2.3.3 Format

2.3.4 Sample Cover Letters

2.4 Thank You Letters

2.4.1 About Thank You Letter

2.4.2 Samples of Thank You Letters

Section Two Language Handbook

Useful Words and Expressions

Useful Sentences

Exercises

Chapter Three Office Daily Routines

Section One Business Writing

3.1 Introduction

3.2 General information and Samples of Office Daily Routines

3.2.1 Memos

3.2.2 Schedules

3.2.3 Notices and Posters

3.2.4 Certificates

3.2.5 Letters of Introduction

3.2.6 Notes and Bills

Section Two Language Handbook

Useful Words and Expressions

Useful Sentences

Exercises

Chapter Four Business Reports

Section One Business Writing

4.1 What is a Business Report?

4.2 Steps of Writing a Business Report

4.2.1 Determine the Scope of the Report

4.2.2 Determine the Scope of the Report

4.2.3 Consider Your Audience

4.2.4 Gather Your Information

4.2.5 Analyze Your Information

4.2.6 Determine the Solution

4.2.7 Use Graphics and Illustrations

4.2.8 Organize Your Report

4.3 Elements of Effective Business Reports

4.3.1 Accuracy

4.3.2 Objective

4.4 Short Business Reports

4.5 A Standard Format Of Long Business Reports

4.6 Samples of Business Reports

Section Two Language Handbook

Useful Words and Expressions

Useful Sentences

Exercises

Chapter Five Contracts and Agreements

Section One Business Writing

5.1 Introduction

5.1.1 What is Contract?

5.1.2 What is Agreement?

5.1.3 Difference between Contract and Agreement

5.2 General information and Samples of Contracts and Agreements

5.2.1 Structure of Contract

5.2.2 The Verbal Characteristics of Contracts

5.2.3 Samples of Contracts and Agreements

Section Two Language Handbook

Useful Words and Expressions

Useful Sentences

Exercises

Chapter Six Business Social Correspondence （Ⅰ）

Section One Business Writing

6.1 Introduction

6.2 Formats

6.3 Styles

6.4 Punctuation Styles

6.5 Business Social Correspondence in Details

6.5.1 Letters of Invitation

6.5.2 Letters of Apologies

6.5.3 Letters of Thanks

6.5.4 Card Writing

Section Two Language Handbook

Useful Words and Expressions

Useful Sentences

Exercises

Chapter Seven Business Social Correspondence （Ⅱ）

Section One Business Writing

7.1 Letters of Praise and Appreciation

7.2 Congratulation Letter

7.3 Condolence Letters

7.4 Letters of Recommendation

Section Two Language Handbook

Useful Words and Expressions

Useful Sentences

Exercises

Chapter Eight Trade Correspondence （Ⅰ）

Section One Business Writing

8.1 Introduction

8.2 General Information and Samples of Trade Correspondence

8.2.1 Establishing Business Relations

8.2.2 Inquiries

8.2.3 Offers

8.2.4 Counteroffers

8.2.5 Acceptance, Orders and Declining Orders

Section Two Language Handbook

Useful Words and Expressions

Useful Sentences

Exercises

Chapter Nine Trade Correspondence （Ⅱ）

Section One Business Writing

9.1 Packing and Shipment

9.1.1 Packing

9.1.2 Shipment

9.2 Terms of Payment

9.3 Insurance

9.4 Complaints,Claims and Settlements

Section Two Language Handbook

Useful Words and Expressions

Useful Sentences

Exercises

Chapter Ten Netiquette in Business Communication

Section One Business Writing

10.1 Introduction

10.2 Netiquette in Details

Section Two Language Handbook

Useful Words and Expressions

Useful Sentences

Exercises

Appendix

1.Sales Contract

2.Sales Confirmation

3.Certificate of Origin

4.Commercial Invoice

5.Praforma Invoice

6.Bill of Lading

7.Draft

8.Inspection Certificate

9.Packing List

10.Collection Order

11.Letter of Credit, Irrevocable Documentary

12.Marine Cargo Transportation Insurance Policy

13.English Abbreviations in Business

References