| 作 者： | 徐小娟 |
| 出版社： | 首都经济贸易大学出版社 |
| 丛编项： | 经贸英语丛书 |
| 版权说明： | 本书为出版图书，暂不支持在线阅读，请支持正版图书 |
| 标 签： | 外语学习 职业/行业英语 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Unit 1 Introduction to Advertising
Unit 2 The Economic Effects of Advertising
Unit 3 Advertising Agency
Unit 4 Advertising Research
Unit 5 Advertising Strategy
Unit 6 Advertising Idea
Unit 7 Advertising Copywriting
Unit 8 Print Media
Unit 9 Electronic Media
Unit 10 Advertising Media Strategy
Unit 11 Integrated Marketing Communications
Unit 12 Advertising Ethics and Laws
Unit 13 Intemational Advertising
Answers to Exercises
Reference
