| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Unit One
In-Class Reading: To MBA or Not to MBA
After-Class Reading: What Makes a Good Manager
Translation Skills （ 1 ）
Unit Two
In-Class Reading: Globalization: What Is It?
After-Class Reading: One World One Economy
Translation Skills（2 ）
Unit Three
In-Class Reading: Managing Change Skillfully in the Sales Departments
After-Class Reading: Adidas Expands Its Footprint
Translation Skills （3）
Unit Four
In-Class Reading: Does Economic Growth Improve Human Morale?
After-Class Reading: Market Economy
Translation Skills （4）
Unit Five
In-Class Reading: Building A Strategy-Supportive Corporate Culture
After-Class Reading: Business and Culture
Translation Skills （5）
Unit Six
In-Class Reading: Basic Differences Between Cultures
After-Class Reading: Hofstede's Value Dimensions
Translation Skills （6）
In-Class Reading: Riding the Boom
After-Class Reading: Right Time to Buy Private Property If You Dare
Practical Writing（1）: Business E-mail
Unit Eight
In-Class Reading: Consumption in the Countryside
After-Class Reading: Buy? Rent? A Young Saver's Dilemma
Practical Writing（2）: Memo
Unit Nine
In-Class Reading: Communicating Within Organizations
Mter-Class Reading: Listening as a Communication Skill
Practical Writing（3）: Business Letters
Unit Ten
In-Class Reading: Culture and the Use of Language
Mter-Class Reading: Nonverbal Communication
Practical Writing（4）: Business Report
Unit Eleven
In-Class Reading: A Dutchman Could Jolt the Flat-Panel Biz
Mter-Class Reading: IBM's New Chip: Big Blue Goes Green
Practical Writing（5）: Resume
Unit Twelve
In-Class Reading: Intercultural Negotiation Strategies
After-Class Reading: Investment Attitudes and the Communication of Financial Information
Practical Writing（6）: Research Paper
Keys to Exercises
References
