智学商务英语视听说教程(3)

智学商务英语视听说教程(3)
作 者: 何冬兰 黄笑然
出版社: 大连理工大学出版社
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作者简介

暂缺《智学商务英语视听说教程(3)》作者简介

内容简介

《智学商务英语视听说教程(3)》话题主要围绕外贸流程展开。本教材难度介于高职、一本二本院校的商英教材之间,内容选取突出商务场景的真实性、实用性,教材练习设计突出可操作性、互动性。内容丰富完整,体例编排符合职业技术大学注重学生职业技能培养的教学要求,职业教育特色鲜明。该教材由从事多年商务英语教学的教师团队编写,根据目标群体的实际教学需求,进行体例结构的设计和内容的编写,自编自用,且具有较大的推广价值。

图书目录

Unit 1 Developing Clients

Part Ⅰ Warm-up

Part Ⅱ Subtopic 1---Greeting New Clients

Part Ⅲ I Subtopic 2—Clients Developing Strategies

Part Ⅳ I Exploring Culture

Unit 2 Promotion

Part Ⅰ Warm-up

Part Ⅱ Subtopic 1一Product Presentations

Part Ⅲ Subtopic 2--Promotion Strategies

Part Ⅳ Exploring Culture

Unit 3 Business Negotionations

Part Ⅰ Warm-up

Part Ⅱ Subtopic 1--Enquiries and Ofiers

Part Ⅲ Subtopic 2--Specifications and Prices

Part Ⅳ lExploring Culture

Unit 4 Business Contracts

Part Ⅰ Warm-up

Part ⅡSubtopic 1—_Revising and Confirming a Contra

Part Ⅲ Subtopic 2——Contractual Terms & Conditions

Part Ⅳ Exploring Culture

Unit 5 Terms of Payment

Part Ⅰ Warm-up

Part Ⅱ Subtopic 1_Terills of Payment

Part Ⅲ Subtopic 2--Negotiable Instruments

Part Ⅳ Exploring Culture

Unit 6 Packaging and Shipping

Part Ⅰ Warm-up

Part Ⅱ Subtopic 1--Packaging

Part Ⅲ Subtopic 2--International Shipping

Part Ⅳ Exploring Culture

Unit 7 Disputes and Claims

Part Ⅰ Warm-up

Part Ⅱ Subtopic 1--Disputes and the Resuits

Part Ⅲ Subtopic 2--Settlement of a Claim

Part Ⅳ Exploring Culture

Unit 8 Online Business

Part Ⅰ Warm-up

Part Ⅱ Subtopic l—What iS online business?

Part Ⅲ Subtopic 2-0nline Business in Your Life

Part Ⅳ lExploring Culture