| 作 者： | 董立津 |
| 出版社： | 中南大学出版社 |
| 丛编项： | |
| 版权说明： | 本书为出版图书，暂不支持在线阅读，请支持正版图书 |
| 标 签： | 大学专业英语教材 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Chapter 1 Introduction to Advertising
Chapter 2 Agency Structure
Chapter 3 Brainstorming
Chapter 4 Situation Analysis & Research
Chaater 5 IMCs: What We Can Do for You
Chapter 6 IMCs: What Else We Can Do for You
Chapter 7 The Media
Chapter 8 Ad Planning
Chapter 9 Brand Management
Chapter 10 Media Planning
Chapter 11 Media Scheduling
Chapter 12 Media Placement
Chapter 13 Media Buying
Chapter 14 Outdoor Advertising Preparation
Chapter 15 Monitoring of Outdoor Advertising
Chapter 16 TV Commercial
Chapter 17 Promotions Cooperation
Chapter 18 Exhibition Booth
Chapter 19 Print Media
Appendix 1 Chinese Translation
Appendix 2 Answers, Hints and Help
Appendix 3 Vocabulary
