电子商务：从愿景到实现（英文注释版·第3版）

PART I　FIRST THINGS FIRST 要事先办

CHAPTER 1　The Dawn of a Maturing lndustry 一个成长中的产业的晨曦　1

In a Nutshell 简介　1

First Things First 要事先办　2

Marks of Maturity 成熟的标志　5

What Is E-Commerce? 什么是电子商务　7

E-Commerce Is Not E-Business 电子商务不是电子业务　8

The Drivers 驱动力　10

Myths You Should Know 一些似是而非的论调　12

Advantages and Issues in E-Commerce 电子商务的优势和问题　13

Benefits and Limitations of the Internet 因特网的益处和局限　18

Role of E-Strategy 数字化战略的作用　23

Value Chain in E-Commerce 电子商务中的价值链　23

Integrating E-Commerce 整合电子商务　28

E-Commerce Business Models 电子商务业务模式　34

Managerial Implications 管理心得　38

Summary 小结　39

Key Terms 关键术语　40

Test Your Understanding 理解题　40

Discussion Questions 讨论题　41

Web Exercises Web练习题　41

CHAPTER 2　The World Wide Web 万维网　43

In a Nutshell 简介　43

The Internet Today 今日因特网　44

The Making of the World Wide Web 万维网的打造　48

Internet Service Providers 因特网服务提供商　61

Web Fundamentals Web的基础　62

Internet Services and Languages 因特网服务和语言　64

Managerial Implications 管理心得　66

Summary 小结　66

Key Terms 关键术语　67

Test Your Understanding 理解题　68

Discussion Questions 讨论题　68

Web Exercises Web练习题　69

PART II　THE TECHNOLOGY OF E-COMMERCE 电子商务的技术

CHAPTER 3　Internet Architecture 因特网架构　70

In a Nutshell 简介　70

What is a Network? 什么是网络　72

Information Transfer 信息传送　79

Network Hardware 网络硬件　86

Design Considerations 设计考虑　92

Managerial Factors 管理因素　94

E-Commerce Issues 电子商务问题　96

Management Implications 管理心得　96

Summary 小结　98

Key Terms 关键术语　98

Test Your Understanding 理解题　99

Discussion Questions 讨论题　100

Web Exercises Web练习题　100

CHAPTER 4　Intranets and Extranets 内联网和外联网　101

In a Nutshell 简介　101

The Basics 基本概念　103

The Technical Infrastructure 技术基础设施　107

Planning an Intranet 规划内联网　111

E-Mail and the Intranet 电子邮件和内联网　114

Back to Blogging 回到博客　120

Instant Messaging 即时通信　122

Extranets and SCM 外联网与供应链管理　122

Management Implications 管理心得　126

Summary 小结　127

Key Terms 关键术语　127

Test Your Understanding 理解题　128

Discussion Questions 讨论题　128

Web Exercises Web练习题　129

CHAPTER 5　Hosting Your Web Site 托管网站　130

In a Nutshell 简介　130

How ISPs Really Work ISP究竟怎样工作　131

ISP Structure and Services ISP的结构与服务　136

Choosing an ISP 选择ISP　140

Registering Your Domain Name 注册域名　148

Application Service Providers 应用服务提供商　153

Summary 小结　156

Key Terms 关键术语　157

Test Your Understanding 理解题　157

Discussion Questions 讨论题　158

Web Exercises Web练习题　158

CHAPTER 6　Mobile Commerce：The Business of Time 移动商务：新时代的业务　159

In a Nutshell 简介　159

What Is M-Commerce? 什么是移动商务　161

Why Wireless? 为什么需要无线　163

Critical Success Factors 成功的关键因素　174

How Wireless Technology Is Employed 无线通信技术如何工作　174

Wireless LAN 无线局域网　184

Wireless Application Protocol 无线应用协议　186

Implications for Management 管理心得　196

Summary 小结　197

Key Terms 关键术语　199

Test Your Understanding 理解题　199

Discussion Questions 讨论题　200

Web Exercises Web练习题　200

PART III　E-STRATEGIES AND TACTICS 数字化战略和战术

CHAPTER 7　Building E-Presence 建立网站　201

In a Nutshell 简介　201

What Does a Web Site Do? 网站的用途　202

The Building Life Cycle——From Page to Stage 建立生命周期——从网页到网站　204

Constructing Your Web Site 构建你的网站　211

Web Navigation Design 网站导航设计　214

Design Criteria 设计准则　217

Hiring a Web Designer 聘用Web设计师　221

ADA Is Here ! 《美国残疾人法案》　224

Legal Considerations 法律层面的思考　225

Summary 小结　226

Key Terms 关键术语　227

Test Your Understanding 理解题　227

Discussion Questions 讨论题　227

Web Exercise Web练习题　228

CHAPTER 8　Web Site Evaluation and Usability Testing 网站评价和可用性测试　229

In a Nutshell 简介　229

Anatomy of a Site 站点的层次结构　230

Color and Its Psychological Effects 色彩及其对心理的影响　232

Site Evaluation Criteria 站点评价准则　237

Getting Personal 个性化　241

What’s the Big Fuss over Cookies? 对于cookie的小题大做　246

What Makes a Web Site Usable ? 如何使网站可用　249

Site Content and Traffic Management 站点内容和流量管理　256

Summary 小结　259

Key Terms 关键术语　260

Test Your Understanding 理解题　260

Discussion Questions 讨论题　261

Web Exercises Web练习题　261

CHAPTER 9　Internet Marketing 因特网营销　263

In a Nutshell 简介　263

The Pros and Cons of Online Shopping 在线购物的利弊　264

Internet Marketing Techniques 因特网营销技巧　267

The E-Cycle of Internet Marketing 因特网营销的数字化周期　272

How to Market Presence 怎样进行形象宣传　280

Attracting Customers to Your Site 把客户吸引到站点　283

Tracking Customers 追踪客户　288

Customer Service 客户服务　293

T-Commerce Is Here 电视商务　295

Customer Relationship Management and E-Value 客户关系管理和数字化价值　295

Management Implications 管理心得　299

Summary 小结　300

Key Terms 关键术语　301

Test Your Understanding 理解题　301

Discussion Questions 讨论题　301

Web Exercises Web练习题　302

CHAPTER 10　Web Portals and Web Services Web门户和Web服务　303

In a Nutshell 简介　303

The Basics 基本概念　304

Search Engines 搜索引擎　311

The Business Challenge 商业挑战　313

Enterprise Portal Technologies 企业门户技术　315

Web Services and Portals Web服务和门户　321

Implications for Management 管理心得　326

Summary 小结　328

Key Terms 关键术语　328

Test Your Understanding 理解题　329

Discussion Questions 讨论题　329

Web Exercises Web练习题　330

CHAPTER 11　Business-to-Business E-Commerce 企业对企业电子商务模式　333

In a Nutshell 简介　333

What Is B2B E-Commerce? 什么是B2B电子商务　334

Supply-Chain Management and B2B 供应链管理和B2B　340

B2B Models B2B模型　350

B2B Tools——EDI B2B工具——EDI　356

Role of Leadership 领导力的作用　361

Management Implications 管理心得　362

Summary 小结　363

Key Terms 关键术语　364

Test Your Understanding 理解题　364

Discussion Questions 讨论题　365

Web Exercises Web练习题　365

CHAPTER 12　E-Core Values： Ethical， Legal， Taxation， and International Issus 电子化核心价值：道德、法律、税务和国际化问题　366

In a Nutshell 简介　366

Ethical Issues 道德问题　368

Legal Issues 法律问题　380

Online Gambling 在线赌博　392

International Issues 国际问题　392

Management Implications 管理心得　396

Summary 小结　397

Key Terms 关键术语　398

Test Your Understanding 理解题　398

Discussion Questions 讨论题　399

Web Exercises Web练习题　399

PART IV　SECURITY THREATS AND PAYMENT SYSTEMS 安全威胁和支付体系

CHAPTER 13　E-Security and the USA Patriot Act 电子安全与美国爱国者法案　401

In a Nutshell 简介　401

Security in Cyberspace 网络空间安全　402

Designing for Security 为安全而设计　411

How Much Risk Can You Afford? 你能承担多大程度的风险　417

The Virus：Computer Enemy Number One 病毒：计算机头号敌人　424

Security Protection and Recovery 安全保护和恢复　431

Role of Biometrics Security 生物识别对安全的作用　437

How to Secure Your System 如何保护系统　442

Security and Terrorism 安全与恐怖主义　442

Money Laundering and the Internet 洗钱和因特网　444

Implications for Management 管理心得　445

Summary 小结　446

Key Terms 关键术语　446

Test Your Understanding 理解题　447

Discussion Questions 讨论题　447

Web Exercises Web练习题　447

CHAPTER 14　Encryption：A Matter of Trust 加密：事关信任　449

In a Nutshell 简介　449

What Is Encryption? 什么是加密　450

The Basic Algorithm System 基本算法系统　453

Authentication and Trust 验证和信任　460

Managing Cryptographic Keys 密钥管理　464

Internet Security Protocols and Standards 网际安全协议和标准　466

Other Encryption Issues 其他加密问题　470

Implications for E-Commerce 电子商务的影响　471

Summary 小结　473

Key Terms 关键术语　474

Test Your Understanding 理解题　474

Discussion Questions 讨论题　475

Web Exercises Web练习题　475

CHAPTER 15　Getting the Money 赚钱　476

In a Nutshell 简介　476

Real-World Cash 现实世界的现金　477

Electronic Money（E-Money） 电子货币　477

Requirements for Internet-Based Payments 基于因特网支付的需求　479

How Would You Like to Pay? 你愿意怎样支付　483

B2B and E-Payment B2B和电子支付　497

M-Commerce and M-Payment 移动商务和移动支付　497

General Guide to E-Payment 电子支付的一般准则　499

Issues and Implications 问题及意义　499

A Final Word 结束语　500

Summary 小结　501

Key Terms 关键术语　502

Test Your Understanding 理解题　502

Discussion Questions 讨论题　502

Web Exercises Web练习题　503

PART V　MANAGERIAL AND CUSTOMER-RELATED ISSUES 管理问题和客户相关问题

CHAPTER 16　Going Online 走向在线　504

In a Nutshell 简介　504

The Life Cycle Approach 生命周期方法　505

The Business Planning and Strategizing Phase 业务规划和战略制定阶段　506

Hardware， Software， Security， and Setup Phase 硬件、软件、安全和设置阶段　513

The Design Phase 设计阶段　516

The Marketing Phase 市场营销阶段　520

The Fulfillment Phase 履行阶段　524

The Maintenance and Enhancement Phase 维护和提升阶段　525

Summary 小结　527

Key Terms 关键术语　528

Test Your Understanding 理解题　528

Discussion Questions 讨论题　529

Web Exercises Web练习题　529

References 参考文献　531

Index　索引