国际贸易实务

国际贸易实务
作 者: 孙小军 何康民 陈丹丹
出版社: 武汉大学出版社
丛编项: 商务英语核心课程系列教材
版权说明: 本书为出版图书,暂不支持在线阅读,请支持正版图书
标 签: 暂缺
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作者简介

暂缺《国际贸易实务》作者简介

内容简介

《国际贸易实务》介绍了国际商务全流程的理论和知识。内容共12章。《国际贸易实务》的宗旨就是使广大学生和读者掌握国际贸易的基本知识,提高专业英语水平。《国际贸易实务》配有大量图表和案例及练习,便于广大学生以更加直观的方式了解复杂的贸易过程。《国际贸易实务》案例充实、图表清晰,突出了事务性、实用性的特点,实为培养应用型技能人才的教科书。

图书目录

Chapter 1 An Introduction to International Trade

1. Intemational Trade Overview

1. 1 Difference between Intemational Trade and Domestic Trade

1. 2 Forms of Intemational Trade

1. 3 Reasons for International Trade

1. 4 Benefits and Problems concerning Intemational Trade

2. International Trade Theories

2. 1 Classical or Country-based Trade Theories

2. 2 Modem or Firm-based Trade Theories

2. 3 Development of New Trade Theories

3. Free Trade and Protectionism

3. 1 Free Trade

3. 2 Protectionism

Exercises

Chapter 2 International Trade Procedures

1. International Business Negotiat.ion

1. 1 Steps of Intemational Business Negotiation

1. 2 Approaches to Intemational Business Negotiation

1. 3 Tactics of Intemational Business Negotiation

2. International Sales Contracts

2. 1 A Specimen of Intemational Sales Contract

2. 2 Techniques in Drafting Intemational Contracts

3. International Sales Contracts Performance

3. 1 Import Procedures

3. 2 Export Procedures

Exercises -

Chapter 3 International Trade Terms

1. An Overview of Trade Terms

1. 1 Meaning and Sigruficance of Trade Terms

1. 2 Intemational Conventions of Trade Terms

1. 3 Incoterms

2. Incoterms 2010

2. 1 Differences between Incoterms 2000 and Incoterms 2010

2. 2 Specific Introduction to Incoterms 2010

3. Main Factors concerning Selection of Trade Terms

Exercises

Chapter 4 Terms of Commodity

1. Name of Commodity

1.1 Ways in Naming a Commodity

1. 2 Rules in Naming a Commodity

2. Quality of Commodity

2. 1 Sale by Description

……

Chapter 5 International Marketing

Chapter 6 International Cargo Transportation

Chapter 7 Cargo Transportation Insurance

Chapter 8 International Payments

Chapter 9 Inspection, Claim, Force Majeure and Arbitration

Chapter 10 International Trade Documentation

Chapter 11 Internahonal Trade Modes

Chapter 12 E-commerce

Keys to Exercises

References