商务英语(初级)

商务英语(初级)
作 者: 吴芳
出版社: 河北人民出版社
丛编项: 河北省高职高专商务英语系列教材
版权说明: 本书为出版图书,暂不支持在线阅读,请支持正版图书
标 签: 暂缺
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作者简介

暂缺《商务英语(初级)》作者简介

内容简介

《商务英语》是一套针对高职高专商务英语专业学生编写的英语教材。该套教材集英语语言知识和国际商务知识于一体,让学生在提高英语语言能力的同时,学习商务知识,了解商务活动,提高商务英语交际能力。《商务英语》共分初、中、高级三册,内容涵盖商务活动的各个方面。在编排上按商务模块进行划分,其中包括:公司架构、酒店招待、会议及商务旅行、广告与营销、公共关系、客户服务、物流配送、电子商务、海关业务、金融业务、财务报表等。语言上按语言学习规律由浅入深,将商务知识和英语语言知识进行了有机结合。从选材上力求文章的趣味性和可读性,材料新颖、语言地道。

图书目录

Unit 1 Organization

Reading 1 Businesses Structure

Reading 2 Get to Know These Jobs

Reading 3 What Differen Departments Does a Business Need?

General Exercises

Unit 2 Company History

Reading 1 Ever Heard of Nike? Who Hasn't?

Reading 2 History of Skoda

Reading 3 Story of Chanel

General Exercises

Unit 3 Production and Products

Reading 1 How to Make Bread Loaf

Readrng 2 An Introduction to Shampoos

Reading 3 Introduction to Nokia E90

General Exercises

Unit 4 Qualiry Control

Reading 1 A Quality Story (Ⅰ)

Reading 2 A Quality Story (Ⅱ)

Reading 3 The ISO Story

Unit 5 Work and Leisure

Reading 1 Lessons from Barack Obarna

Reading2 FlexibleWorking

Reading 3 Dominic Orr, Story of a Workaholic

General Exercises

U1it 6 Health and Safetv

Reading 1Health and Safety Management

Reading 2 Initiatives for Occupational Health and Safety Management

Reading 3 A Healthy Work Environment

Unit 7 Recruitment

Reading 1 Job Advertisement ..

Reading 2 Cover,Letter Sample

Reading 3 Writing a CV/Resume

Unit 8 rlbam Building

Reading 1 Teamwork in Business

Reading 2 How to Be a Leader

Reading 3 Solid Teamwork for Success

Unit 9 Business Ethics

Reading 1 Six Topics to Avoid Discussing in the Workplace

Reading 2 Build Your Online Business with Integrity and Honesty

Reading 3 Industrial Espionage "Real and Out There"

Unit 10 Corporate Culture

Reading 1 Corporate Culture

Reading 2 The Core of Wal-mart's Culture

Reading 3 Auto Dealer Employees Win in Discrimination Lawsuit

Unit 11 Competition

……

Unit 12 Merger and Acquisition

Unit 13 Strategy

Unit 14 Sustainability

Unit 15 Annual Repory

Appendix Ⅰ

Appendix Ⅱ