综合英语阅读教程(第一册 )

综合英语阅读教程(第一册 )
作 者: 张春玲 黄桂凤
出版社: 中国人民大学出版社
丛编项: 新视界大学英语/高职高专精品系列·海南省"十二五"规划特色重点教材
版权说明: 本书为出版图书,暂不支持在线阅读,请支持正版图书
标 签: 大学英语专项训练
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作者简介

暂缺《综合英语阅读教程(第一册 )》作者简介

内容简介

《综合英语阅读教程》是海南省“十二五”规划特色重点教材之一,共两册。本册为职业礼仪篇,以涉外商务接待流程为主线,将商务活动中的礼仪知识和交际技能渗透到英语教学中,使学生在学习和掌握实用英语语言的同时,掌握中西方礼仪知识,做到知礼、懂礼、守礼、用礼,达到现代商务交际与国际接轨的目的,是一部选材实用、可读性强、操作性高的高职英语教材。《综合英语阅读教程(第一册)》共10个单元,包括礼仪认知、服饰礼仪、电话礼仪、待客礼仪、会议礼仪、交流礼仪、宴请礼仪、商务旅行礼仪、社交习俗、送客礼仪等十大话题,涉及日常商务活动中可能接触到的礼仪规范,展示了礼仪的魅力。 《综合英语阅读教程(第一册)》由张春玲,黄桂凤担任主编。

图书目录

Unit One The Importance of Etiquette

Text A The Importance of Etiquette

Text B Chinese Etiquette

Text C Etiquette in North America

Unit Two Business Dress Etiquette

Text A What Is Proper Business Dress?

Text B Dress Code in China

Text C Business Attire Etiquette in Great Britain

Unit Three Telephone Etiquette

TextA Business Phone Etiquette

Text B Telephone Manners (I)

Text C Telephone Manners (I)

Unit Four Reception Etiquette

TextA Meeting and Greeting Clients

Text B At a Business Reception

Text C Receiving Tourists

Unit Five Business Meeting Etiquette

TextA Business Meeting Etiquette

Text B Business Meeting Etiquette in China

Text C Business Meeting Etiquette in the United States

Unit Six Communication Etiquette

TextA Communicating Across Cultures

Text B Communication in Chinese Business Culture

Text C Getting along with Americans

Unit Seven Banquet Etiquette

TextA Banquet Etiquette in America

Text B Chinese Banquet Etiquette

Text C Banquette Toast and Toasting Etiquette

Unit Eight Traveling Etiquette

Text A Airline Business Travel Etiquette in Western Countries

Text B Chinese Business Travel Etiquette

Text C Etiquette for Business Travel

Unit Nine Social Customs and Business Etiquette

Text A Social Customs and Business Etiquette in China

Text B Social Customs and Business Etiquette in Saudi Arabia

Text C Global Social Customs and Business Etiquette

Unit Ten Etiquette in Seeing Off the Guests

Text A Farewell Speeches in Western Countries.

Text B Saying Goodbye in China

Text C International Gift Giving Etiquette