商务谈判英语

商务谈判英语
作 者: 张立玉 邓之宇 石定乐
出版社: 武汉大学出版社
丛编项: 普通高等教育“十一五”国家级规划教材
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 商务英语
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作者简介

暂缺《商务谈判英语》作者简介

内容简介

《商务谈判英语》旨在帮助读者掌握商务谈判基本用语,熟悉各种商务谈判活动,了解商务谈判活动背景及常识、程序变换,扩充商务知识,扩大专业词汇,训练谈判基本技巧及提高谈判能力和商务谈判分析处理能力。本教材以实用、适用为编写原则,提供各种实用商务活动内容,取材真实、内容新颖、信息丰富,有助于进行有效的谈判训练,系统地掌握各种商务活动特点及谈判技巧。通过对本教材的学习,读者能了解和掌握国际商务谈判的基本原则和技巧,并能流利地用英语进行商务沟通、完成商务谈判 商务活动离不开商务谈判,商务谈判既是商务活动的重要内容,又是商务活动的必要手段。商务谈判关系到商务活动的成败以及企业的生存和发展,成功的商务谈判可以产生出极大的经济效益和社会效益。因此,要顺利地开展商务活动首先要能够成功地进行商务谈判。为了使商务进展顺利,要求谈判简洁、清楚、具体、完整,才能达到预期目标。国际商务谈判是一门综合艺术,要求谈判人员具备国际商务活动综合基本技能——国际贸易基本常识、商务文化和跨文化交际理念和技能以及必备的语言技能。为了帮助从事国际商务谈判人员或有志于商务谈判的人士尽快熟悉和掌握运用国际商务谈判原理和技能,我们精心编写了《商务谈判英语》。该教材将商务谈判与英语学习有机结合,便于教学和自学,具有简明、易懂、实用的特点。可作高等院校商务英语专业学生商务英语谈判课程教材,还可供外贸工作人员、商务管理人员、外企人员以及准备参加BEC和各类商务英语考试的广大考生自学使用。

图书目录

Chapter 1 On Pricing

 Tuning-in

 Sourcing-up Haggling Is a Strategy

 Haggling-over

  Case I A Malting an Enquiry

  Case I B Price Haggling

  Case II CIF or FOB

 Tuning-out

  Section A Summing-up

  Section B Sorting-out

  Section C Practicing

 Flash An Introduction to Negotiation

 BBS

 Refreshing

Chapter 2 On Quality and Quantity

 Tuning-in

 Sourcing-up Quality and Quantity

 Haggling-over

  Case I A Talk on Quality

  Case II A Talk on Quantity

 Tuning-out

  Section A Summing-up

  Section B Sorting-out

  Section C Practicing

 Flash Listening Technique

 BBS

 Refreshing

Chapter 3 On Packing

 Tuning-in

 Sourcing-up Packing

 Haggling-over

  Case I The Pacldng of Air-conditioners

  Case II The Packing of Women's Pajamas

 Tuning-out

  Section A Summing-up

  Section B Sorting-out

  Section C Practicing

 Flash Non-verbal Devices Valued for Negotiation

 BBS

 Refreshing

Chapter 4 On Logistics

 Tuning-in

 Sourcing-up Logistics

 Haggling-over

  Case I A Talk on Freight

  Case 1] A Talk on Partial Shipment

 Tuning-out

  Section A Summing-up

  Section B Sorting-out

  Section C Practicing

 Flash Right Attitudes Towards Counterparts

 BBS

 Refreshing

Chapter 5 On Insurance

 Tuning-in

 Sourcing-up Marine Insurance

 Haggling-over

  Case I A Talk on Insurance Rate

  Case II A Talk on Insurance for an Order

 Tuning-out

  Section A Summing-up

  Section B Sorting-out

  Section C Practicing

 Flash Face-saving Technique in Negotiation

 BBS

 Refreshing

Chapter 6 On Payment

 Tuning-in

 Sourcing-up The Payment Terms in International Trade

 Haggling-over

  Case I Payment by D/P

  Case 11 Payment by L/C

 Tuning-out

  Section A Summing-up

  Section B Sorting-out

  Section C Practicing

 Flash Avoiding Stereotyping Individuals

 BBS

 Refreshing

Chapter 7 On Complaint and Claim

 Tuning-in

 Sourcing-up Complaints and Claims

 Haggling-over

  Case I A Malting a Complaint for Inconformity

  Case I B Malting a Complaint for Delay of Payment

  Case II A Lodging a Claim

  Case II B Settling a Claim

 Tuning-out

  Section A Summing-up

  Section B Sorting-out

  Section C Practicing

 Flash Strategy Depends on Preparation

  BBS

 Refreshing

Chapter 8 Revision and Consolidation I

 Part One Self-assessing

 Part Two Group-work

Chapter 9 On Arbitration

 Tuning-in

 Sourcing-up Arbitration

 Haggling-over

  Case I A Talk to Settle the Dispute

  Case II A Talk with a Dispute Settlement Expert

 Tuning-out

  Section A Summing-up

  Section B Sorting-out

  Section C Practicing

 Flash Anchoring Technique in Negotiation

 BBS

 Refreshing

Chapter 10 On Agency

  Tuning-in

  Sourcing-up Agency

  Haggling-over

  Case I Appointing an Agent

  Case II Settling an Agency Agreement

  Tuning-out

  Section A Summing-up

  Section B Sorting-out

  Section C Practicing

  Flash Framing Technique in Negotiation

  BBS

  Refreshing

Chapter 11 On Signing a Contract

  Tuning-in

  Sourcing-up Signing a Contract Is Not the End

  Haggling-over

  Case I A Discussion on Stipulations of the Draft

  Case I B Let's Check All the Clauses Before Signing the Contract

  Case II Signing a Contract

  Tuning-out

  Section A Summing-up

  Section B Sorting-out

  Section C Practicing

  Flash Relief Technique and Deadlock

  BBS

  Refreshing

Chapter 12 On Inviting Tender and Bidding

  Tuning-in

  Sourcing-up ABC About Invitation of Tender and Bid

  Haggling-over

  Case I A How Much Can We Guarantee Our Participation in the Tender?

  Case I B Can You Tell Me More About Your Products?

  Case II Here's How I Select and Bid for Tenders

  Tuning-out

  Section A Summing-up

  Section B Sorting-out

  Section C Practicing

  Flash Techniques of Avoiding, Deferring and Abeyance

  BBS

  Refreshing

Chapter 13 On Processing and Assembling Trade

  Tuning-in

  Sourcing-up Processing with Customer's Design or Samples

  Haggling-over

  Case I A We Are Very Interested in the Processing Business

  Case I B Let's Talk About Assembling in Detail

  Case II A We Are More than Pleased to Improve Our Present Products and Develop New Products

  Case II B We Are Willing to Cooperate with You in This Line

  Tuning-out

  Section A Sunmming-up

  Section B Sorting-out

  Section C Practicing

  Flash Language Skills at Negotiating Table

  BBS

  Refreshing

Chapter 14 On Technology Transfer

  Tuning-in

  Sourcing-up A Brief Picture About ITT

  Haggling-over

  Case I A Technology Has a Price Tag

  Case I B The Royalty Should Not Be Higher than the Standard International Rate

  Case II Using Technology as a Means for Adapting and Surving

  Tuning-out

  Section A Summing-up

  Section B Sorting-out

  Section C Practicing

  Flash Dovetailing--Asking for Their Preference

  BBS

  Refreshing

Chapter 15 On Joint Venture

  Tuning-in

  Souroing-up A Joint Venture Is a Legal Organization

  Haggling-over

  Case I A Talk on the Forms of Business Organizations

  Case II A Talk on Setting up a Joint Venture in China

  Tuning-out

  Section A Summing-up

  Section B Sorting-out

  Section C Practicing

  Flash Getting-in Step

  BBS

  Refreshing

Chapter 16 Revision and Consolidation II

  Part One Self-assessing

  Part Two Group-work

附录

练习参考答案

参考书目