| 作 者： | 杜立红 |
| 出版社： | 中国劳动社会保障出版社 |
| 丛编项： | |
| 版权说明： | 本书为出版图书，暂不支持在线阅读，请支持正版图书 |
| 标 签： | 商业英语 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Unit 1 Marketing Fundamentals
Lesson 1 About Marketing
Lesson 2 Market Research
Lesson 3 Marketing PlanlO
Lesson 4 Marketing Distribution
Project Making a Questionnaire
Unit 2 Marketing Process
Lesson 1 Hunting for PotentialCustome
Lesson 2 Making an Appointment
Lesson 3 Visiting the Customer
Lesson 4 Salesma hip
Project Simulating Salesma hip Process
Unit 3 Marketing Strategy
Lesson 1 Advertising
Lesson 2 Pricing
Lesson 3 Branding
Lesson 4 Promotion
Project Making a Promotion Plan
Unit 4 Making a Deal
Lesson 1 Bargaining
Lesson 2 Sales Negotiationo
LessOn 3 Closing a Deal
Project Making a Deal
Unit 5 AfterSale Services
Lesson 1 Dealing with Complaintso
Lesson 2 Guarantees
Lesson 3 Follow up Services
Project Dealing with Complaints
Unit 6 Various Marketing Modes
Lesson 1 Internet Marketing
Lesson 2 Service Marketing
Lesson 3 Green Marketing
Lesson 4 IntegratedMarketing
Project Dealing with Making an IntegratedMarketingPlanlOO
Appendix 1 Vocabulary
Appendix 2 Tra lation
