Clausewitz 论战略:杰出战略家的灵感与洞察

Clausewitz 论战略:杰出战略家的灵感与洞察
作 者: Tiha von Ghyczy 
出版社: 吉林长白山
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作者简介

  THE STRATEGY INSTITUTE OF THE BOSTON CONSULTING GROUP (BCG) was formed to enrich the Group’s thinking by collecting insights into the nature of strategy from various academic fields and transferring them to strategy in business and society.

内容简介

Think about strategy and sharpen judgment in an unpredictable environmentCarl von Clausewitz is widely acknowledged as one of the most important of the major strategic theorists; he's been read by Eisenhower, Kissinger, Patton, Chairman Mao, and numerous other leaders. In Clausewitz on Strategy, the Boston Consulting Group's Strategy Institute has excerpted those passages most relevant to business strategy from Clausewitz's classic text On War, the most general, applicable, and enduring work of strategy in the modern West and a source of insight into the nature of conflict, whether on the battlefield or in the boardroom. This book offers Clausewitz's framework for self-education:a way to train the reader's thinking. Clausewitz speaks the mind of the executive, revealing logic that those interested in strategic thinking and practice will find invaluable. He presents unique ideas, such as the idea that friction:unexpected interference:is an intrinsic part of strategy.The Boston Consulting Group is one of th...

图书目录

The Strategy Institute of The Boston Consulting Group

Acknowledgments

Prelude

Introduction

 Marie von Clausewitz: Preface from 1832

THE GENIUS OF STRATEGY

 The Coup d'Oeil

 Theory in the Service of Genius

THE THEATER OF STRATEGY

 The Clash of Wills

 Friction

THINKING STRATEGY

 Tactics and Strategy

 Simple, but Not Easy

 Attack and Defense

 Elements of Strategy

 Dynamics of Strategy

THE VIRTUES OF STRATEGY

 Moral Forces

 The Virtues of the Army

 The Moral Virtues of the Commander

BEYOND STRATEGY

Sources for Sidebars

Index