现代商务英语综合教程(上册)

现代商务英语综合教程(上册)
作 者: 李荣庆 李全福
出版社: 天津大学出版社
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版权说明: 本书为出版图书,暂不支持在线阅读,请支持正版图书
标 签: 高职高专
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作者简介

暂缺《现代商务英语综合教程(上册)》作者简介

内容简介

《现代商务英语综合教程》(上)是高等职业教育商务英语专业高年级学生的主干课程教材。本教材内容涵盖工商领域产、供、销和对外贸易的各个环节。各单元由精读文本、词汇注释、课文详解、练习题目及辅助阅读短文组成。教材各练习环节均为以学生为中心的教学模式而设。比如,每单元专设学生展示(PPT presentation)环节,教师可因势利导,安排互动教学。本系列教材重视整体构建,另编有《现代商务英语听力教程》、《现代商务英语口语教程》。这些教材各单元的主题与<现代商务英语综合教程》基本一致,形成呼应关系,数种教材同时使用,可以产生课程间教学合力,为迄今比较先进的教材组合设计。本教材附带教师教学用PPT演示文稿,其中收入每单元练习题目的答案以及每篇英语文本的汉语译文,方便教师使用。

图书目录

Unit One Understanding Company

 Pre-reading Discussions for the Text

 Text:Forms of Companies

 Further Reading One:Cooperatives

 Further Reading Tw0:Corporations

Unit Two Job Interview

 Pre-reading Discussions for the Text

 Text:Preparation for an Interview

 Further Reading One:To Define a Job

 Further Reading Tw0:Salary Negotiations

Unit Three Being a Clerk

 Pre-reading Discussions for the Text

 Text:An Administrative Assistant

 Further Reading One:Your Apprenticeship

 Further Reading Tw0:How to Be a Good Employee

Unit Four Being a Manager

Pre-reading Discussions for the Text

Text:Being a Manager

Further Reading One:What Are Managers?

Further Reading Tw0:The Contingency Approach to Leadership

Unit Five The Functions of Management

Pre-reading Discussions for the Text

Tbxt:The Functions of Management

Further Reading One:Management Skills

Further Reading Tw0:The First Management Boom

Unit Six Decisionmakin9

Pre-reading Discussions for the Text

Text:How the Japanese Make Decisions

Further Reading One:A Great Decision Solution

Further Reading Tw0:Decisionmakin9

Unit Seven Human Resource Management

Pre-reading Discussions for the Text

Text:Human Resource Management

 ……

Unit Eight Job Motivation

Unit Nine Training at Work

Unit Ten Quality Management

Unit Eleven Customer Relations

Unit Twelve Accounting

GLOSSARY