| 作 者： | 杰夫·马杜拉 |
| 出版社： | 人民邮电 |
| 丛编项： | 英语专业工商管理双语教学教材系列 |
| 版权说明： | 本书为出版图书，暂不支持在线阅读，请支持正版图书 |
| 标 签： | 经济知识普及读物 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Part1 Mortives and Functions of a Business
1 The Goal of a Business
Where the Profits Come From
Profyt as a Motive to Understand Business
How the Profit Motive Is Influenced by the Gouernment
Nonprofit Businesses
Dicision Making:Descisions to Create a Business
2 Resources Used to Produce Products of Services
Natural resources
Human Resources
Capital
Entrepreneurship
Decision Making:How to Use the Factors of Production
3 Key Stakeholders in a Business
Owners
Small Business Suruey:Background of Owners
Creditors
Employees
Suppliers
Customers
Summary of Key Stakeholders
Decision Making:How Business Decisions Affect Stakeholders
4 The Business Environment
Social Enuironment
Industry Enuironment
Economic Enuironment
Global Enuironment
Small Business Suruey:How Business Oweners Use Their Time
Decision Making:Responding to the Business Enuironment
5 Key Types of Business Decisions
How Business Decisions Affect Performance
How Some Business Functions Enhabce Decusuib Naking
Applying the Dey Types of Decisions to a Single Business
Results of Bad Business Decisions
Decision Making:Integrating Business Functions
College Health Club:Business Decisions at College Health Club
Summary
Key Terms
Review ＆ Critical Thinking Questions
Discussion Questions
It's Your Decision:Business Decisions at CHC
Investion in a Business
The Stock Market Game
Case:How Yahool!Created a Business
Video Case:Burton Snowboards
Inpernet Applications
Dell's Secret to Success
In－Text Study Guide
Part2 Business Ethice and Social Responsibility
Part3 Assessing Economic Conditions
Answers to In－Text Study Guide
Glossary
