| 作 者： | 郗婷婷 |
| 出版社： | 中国电力出版社 |
| 丛编项： | 普通高等教育"十二五"规划教材 |
| 版权说明： | 本书为公共版权或经版权方授权，请支持正版图书 |
| 标 签： | 大学英语 外语学习 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
前言
Topic One An Overview of International Trade
News Links
Learning Objectives
Text
1.1 Definitions
1.2 History of International Trade
1.3 Why do Countries Trade?
1.4 Trade and Globalization
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Two Theories of International Trade
News Links
Learning Objectives
Text
2.1 Mercantilism
2.2 Absolute Advantage
2.3 Comparative Advantage
2.4 The factor proportions trade theory
2.5 The LeontiefTheory
2.6 Theoretical Challenges to Free Trade
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Three Economic Integration
News Links
Learning Objectives
Text
3.1 Stages of Integration
3.2 European Integration
3.3 North American Economic Integration
3.4 ASEAN Free Trade Area （AFTA）
3.5 Asia-Pacific Economic Cooperation （APEC）
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Four Multinational Corporations and FDI
News Links
Learning Objectives
Text
4.1 The Multinational Corporations Phenomenon
4.2 Foreign Direct Investment （FDI）
4.3 Markets Entry Modes of Multinational Corporations
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Five International Marketing
News Links
Learning Objectives
Text
5.1 Marketing Research
5.2 Segmentation
5.3 Marketing Objectives and Strategy
5.4 Marketing Mix
5.5 Product Life Cycle
Vocabulary
Related Terms
Fol!ow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Six Government Regulation of Trade
News Links
Learning Objectives
Text
6.1 Tariffs
6.2 Quotas
6.3 Export Subsidies
6.4 Embargoes
6.5 Product Standards
6.6 Anti-dumping
6.7 Export Promotion
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Seven Trading Partners of China
News Links
Learning Objectives
Text
7.1 Trade with the European Union
7.2 Trade with the USA （Sino-US）
7.3 Trade with the Asia （Japan； Southeast Asia）
7.4 Trade with Africa
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Eight Trade and the Environment
News Links
Learning Objectives
Text
8.1 Is Free Trade Anti-environment?
8.2 Is the WTO Anti-environment?
8.3 Global Environmental Challenges
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Appendix I Vocabulary
Appendix II Key to Exercises
Appendix III Abbreviations for International Trade
References
