商务沟通（英文版.第四版）

Contents in Briet

PART 1

THE BUILDING BLOCKS OF EFFECTIVE MESSAGES

1 Business Communication,Management,and Success

2 Building Goodwill

3 Adaptiong your Message to Your Audence

4 Making Your Writing Easy to Read

5 Effective Strategies for Planning, Composing,and Revising

6 Designing Documents, Slides,and Screens

PART 2

LETTERS AND MEMOS

7 Informative and Positive Messages

8 Negative Messages

9 Writing Persuasive Messages

10 Handling DIFFICULT pERSUASIVE Situations

11 Sales and Fund-Raising Letters

PART 3

INTERPERSONAL COMMUNICATION

12 International Communication

13 Working and Writing in Groups

PART 4

REPORTS

14 Planning,Proposing ,and Researching Reports

15 Analyzing Data and Writing Writing Reports

16 Using Graphs and Other Visuals

17 Making Oral Presentations

PART 5

JOB HUNTING

18 Resumes

19 Job Aplication Letters

20 Job Interviews,Follow-Up Letters and Cals,and Job Offers

APPENDICES

A Formats for Letters and Memos

B Writing Correctly

C Making and Commnicating Meaning

Glossary

Notes

Indexes