| 作 者： | 宋梅 |
| 出版社： | 科学出版社 |
| 丛编项： | 高职高专市场营销类教材系列 |
| 版权说明： | 本书为公共版权或经版权方授权，请支持正版图书 |
| 标 签： | 商务英语 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Unit One Basics of E-business
Text One A Short History about E-business
Text Two Linking Today's Business with Tomorrow's Technology
Unit Two E-commerce, B2C and B2B
Text One E-commerce
Text Two E-business
Unit Three E-marketing
Text One E-markets Promise a More Efficient Economy
Text Two Amazon.com
Unit Four E-business Websites
Text One Designing Your E-business Site
Text Two Promoting Your Site Using Searching Engines and Web Directories
Unit Five E-banking and E-payment
Text One Internet Banks and Their Services
Text Two Electronic Payments
Unit Six E-auctions and E-tickets
Text One Auction Portals
Text Two Ticketless Travel
Unit Seven E-business and Logistics
Text One Integration of E-commerce Inventory Management with Enterprise-Wide Systems
Text Two Electronic Data Interchange
Unit Eight Principles of E-retailing
Text One Retail Types and Process Models
Text Two Internet Advertising
Unit Nine Going Global
Text One Barriers to Global EC
Text Two Call Centre Technology
Unit Ten The Security of E-business
Text Two A Survey of Cryptography
Vocabulary
Key to Exercises
References<
