商务英语口译教程

作　者：	闫怡恂
出版社：	机械工业出版社
丛编项：	新时代大学商务英语系列教材
版权说明：	本书为出版图书，暂不支持在线阅读，请支持正版图书
标　签：	商务英语

ISBN	出版时间	包装	开本	页数	字数
未知	暂无	暂无	未知	0	暂无

作者简介

暂缺《商务英语口译教程》作者简介

内容简介

《商务英语口译教程》充分考虑口译过程本身的特点以及口译教学的指导原则，以技巧学习为中心，做到每个单元都围绕一个技巧或某一技巧的其中一个方面来展开学习；同时兼顾文章背景内容，启发学生在一定的语言背景下学会口译技巧，并熟练运用。《商务英语口译教程》的编写按照口译技巧学习的顺序，循序渐进地展开，旨在帮助学生顺利地进入到口译学习的过程中。《商务英语口译教程》共分16个单元，话题涉及“欢迎客户”、“鸩尾酒会”、“全球论坛”、“公司简介”、“参观访问”、“产品展示”、“商务谈判”、“国际合作”、“合作项目”、“产品交易会”、“环境保护”、“中国与wT0”、“经济组织”、“改革与发展”、“独家专访”及“中国经济”。每个单元都以一个主题为背景，以一个技巧学习为中心。每个单元包括9个环节，分别为：Task Focus，A．Theory＆Skills，B．Vocabulary Warm Ulp，C．’Fext forInterpretation，D．Focuson Interpretation，E．Focus On Exercises，FDevelopment．Of Your Abilities of Interpretation，G．Reference Version，H．Keys to Exercises o’]？ask Focus环节的设计主要针对本单元重点给予点拨，让教师、学生能掌握本单元的主要内容；B、c、D三个部分是本单元课堂教学的重点内容，包括词语预习、技巧学习及课文口译讲解。E部分设计了本单元的相关练习；F部分为两个段落的口译扩展练习，供教师上课选用或学生课下练习使用；G部分附有各部分相关答案。《商务英语口译教程》配有录音，适合商务英语口译教学使用及口译学习者自学使用。

图书目录

前言

Unit 1 Introduction to Marketing

0bjectives

Listening

Reading

Vocabulary Drills

Grammar FoCUS

Speaking Skills

Translation Dfills

Writing Drills

Unit 2 Customer Behavior

Objectives

Listening

Readingt

Vocabulary Drills

GranllTlar FOCUS

Speaking Skills

Translation Drills

Writing Drills

Unit 3 Target Marketing

Objectives

Listening

Reading

Vocabulary Drills

GramlTlar Foells

Speaking Skills

Ttanslation Drills

WritingDrills

Unit 4 Branding

0biectives

Listening

Reading

Vocabulary Drills

Grammar Focus

Speaking Skills_

Translation Drills

Writing Drills

Unit 5 Pricing

0biectives

Listening

Reading

Vocabulary Drills

Grammar Focus

Speaking Skills

Translation Drills

Writing Drills

unit 6 Advertising

Objectives

Listening

Reading__

VOCabulary DriUs

Grammar FoCUS

Speaking Skills

Translation Drills

Writing Drills

Unit 7 Marketing Environment

Obectives

Listening

Reading

Vocabulary Drills

Glammar Focus

Speaking Skills

Translation Dnrls

Writing Drills

Unit 8 Business Strategies

Objectives

Listening一

Reading

VOCabulary Drills

Grammar FoCUS

Speaking Skills

Translation Drills

Writing Drills

Unit 9 Competitive Advantage

Objectives

Listening

Reading

Vocabulary Drills

Grammar FoCUS

Speaking Skills

Translation Drils

Writing Drills

Unit 10 Strategic Alliance

Objectives

Listening

Reading

Vocabulary Drills

Grammar FoCUS

Speaking Skills

Translation Drills

Wriring Drills

Unit 11 Merger and Acquisition

0bjectives

Listening

Reading

Vocabulary Drills

Grammar Focus

Speaking Skills

Translation Drills

Wring Drills

Unit 12 LOcalization

0bjectives

Listening

Reading

Vocabulary DriUs

Grammar Focus

Speaking Skills

Translation Drills

Writing Drills

Unit 13 GlobaIization

Obiectives

Listening

Reading

Vocabulary Drills

Grarlllnar FoCUS

Speaking Skills

Translation Drills

Writing Drills

Unit 14 Technology and Digital Revolution

Objectives

Listening

Reading

Vocabulary Drills

Grammar FoCUS

Speaking Skills

Translation Drills

Wring Drills

Unit 15 Management Gurus

Objectives

Listening

Reading

Vocabulary Drills

Grammar Focus

Speaking Skills_

Translation Drills

Writing Drills

Unit 16 Legendary CEOs

0bjectives

Listening

Reading

Vocabulary Drills

Grammar Focas

Speaking Skills

Translation Dmls

Writing Drills

Appendix 1 Transcripts for Listening

Appendix 2 Answer Keys to Text B

Appendix 3 Granllnar Focns

Appendix 4　Reference Version for Translation Drills

Appendix 5 Reference Version for Writing Assignments

Appendix 6 Notes