管理行业英语

前言

Unit 1 SocioeconomicAgent

Listening

Situation 1 Interviewing for a job as a sales representative

Situation 2 Preparing for a good job interview

Speaking

Situation 3 Asking about a job opening

Situation 4 Attending a job interview

Reading

Passage 1 How Does Fiscal Policy Work？

Passage 2 Internet Businesses： Another Digital Gold Rush

Writing A Resume Unit 2 Foreign Trade Enterprise

Listening

Situation 1 Introducing a job

Situation 2 Describing a job of an international trade specialist

Speaking

Situation 3 Discussing a business plan

Situation 4 Talking about the details of a sole agency agreement

Reading

Passage 1 Sales/Purchase Contract

Passage 2 New I ight into Trends of Chinese Footwear Industry

Writing A Letter of Job Application Unit 3 Manufacturing Enterprise

Listening

Situation 1 Meeting a foreign guest at the airport

Situation 2 Making a welcoming speech

Speaking

Situation 3 Arranging the hotel

Situation 4 Receiving a foreign guest at a dinner party

Reading

Passage 1 Markets and Marketing

Passage 2 Automotive Industry in the People‘s Republic of China

Writing

Sample 1 A Letter of Enquiry

Sample 2 A Letter of Reply Unit 4 Corporate Structure

Listening

Situation 1 Introducing a company

Situation 2 Creating a company profile

Speaking

Situation 3 Making an appointment with client for lunch

Situation 4 Making an appointment with client for business

Reading

Passage 1 Corporate Governance

Passage 2 Chief Executive Officer

Writing

Sample 1 A Letter of Order

Sample 2 Acknowledgement Unit 5 Corporate Culture

Listening

Situation 1 Showing a customer around a toy show

Situation 2 Creating a business video--a virtual company tour

Speaking

Situation 3 Showing the customer around the factory

Situation 4 Asking for more information

Reading

Passage 1 Fortune 500

Passage 2 Women CEOs

Writing

Sample 1 Complaint Letter

Sample 2 Reply to a Complaint Letter Unit 6 International Economic Cooperation

Listening

Situation 1 Introducing new products to a potential client

Situation 2 Getting better prepared for product introduction

Speaking

Situation 3 Talking about joint venture with a foreign partner

Situation 4 Discussing cooperation with a foreign partner

Reading

Passage 1 Foreign Direct Investment

Passage 2 Driving Low Carbon Business

Writing Memo Unit 7 International Market

Listening

Situation 1 Talking about marketing strategies for a new product

Situation 2 Planning a specific procurement process

Speaking

Situation 3 Asking for a 25% discount

Situation 4 Negotiating prices with a supplier

Reading

Passage 1 Commodity Markets

Passage 2 7 Ps of Services Marketing

Writing Workshop Agenda Unit 8 The Situation and Development of the World Economy

Listening

Situation I Holding a dinner party for a client

Situation 2 Making an appreciative speech

Speaking

Situation 3 Picking up a client at the hotel

Situation 4 Seeing off the client at the airport

Reading

Passage 1 The World Economy： Pulling Apart

Passage 2 The World Economic Outlook

Writing An Abstract for a Thesis 参考答案

Glossary