| 作 者： | 史宝玉 |
| 出版社： | 哈尔滨工程大学出版社 |
| 丛编项： | |
| 版权说明： | 本书为出版图书，暂不支持在线阅读，请支持正版图书 |
| 标 签： | 大学专业英语教材 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Unit Ⅰ Basis Section
Chapter 1 Management Thought and Functions
Part Ⅰ The Development of Management Thought
Part Ⅱ The Four Management Functions
Part Ⅲ Types of Managers and Managerial Roles
Chapter 2 The Enterprise Environment
Part Ⅰ The Competitive Environment
Part Ⅱ The External Environment
Part Ⅲ Task Environment
Chapter 3 The Enterprise Resources
Part Ⅰ Human Resource Management
Part Ⅱ Financial Management
Part Ⅲ Knowledge Economy
Chapter 4 Marketing
Part Ⅰ What is Marketing
Part Ⅱ The Marketing Mix
Part Ⅲ Promotional Mix
Chapter 5 International Trade
Part Ⅰ The Development and Forms of International Trade
Part Ⅱ The Advantages of International Trade
Part Ⅲ World Trade Organization
Chapter 6 The Changes of Trade
Part Ⅰ Changes in the Patterns of International Trade
Part Ⅱ Electronic Commerce
Part Ⅲ EFTPOS
Unit Ⅱ Application Section
Chapter 1 Business Letter Writing
Chapter 2 Establishment of Business Relations
Chapter 3 Offer, Counter-offer and Acceptance
Chapter 4 Methods of Payment
Chapter 5 Packing and Shipment
Chapter 6 Insurance
Appendix Contracts
