| 作 者： | 蒋景东 |
| 出版社： | 机械工业出版社 |
| 丛编项： | 全国高等职业教育专业英语系列规划教材 |
| 版权说明： | 本书为公共版权或经版权方授权，请支持正版图书 |
| 标 签： | 职场英语 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
前言
内容说明
Situation 1 Introductory Remarks
Task 1 The Definition of Business and Its Nature
Task 2 Business Ethics
Task 3 Business Strategies
Task 4 Business Environment
Situation 2 Intercultural Communication
Task 1 Business Introductions
Task 2 Business Etiquette
Task 3 Crosscultural Communication Strategies
Task 4 Business Negotiation Strategies
Situation 3 Human Resource
Task 1 Introduction of Human Resource
Task 2 Recruitment
Task 3 Corporate Culture
Task 4 Training and Developing Employees
Situation 4 Marketing
Task 1 Marketing Concept
Task 2 Advertising
Task 3 Products
Task 4 Exhibition
Situation 5 Management
Task 1 The Development of Management Thought
Task 2 The Four Management Functions
Task 3 Areas of Management
Task 4 Managerial Skills
Task 5 Management System
Situation 6 International Trade
Task 1 Introduetion of International Trade
Task 2 Import and Export Transactions
Task 3 EnquiryOffer and Quotation
Task 4 Contract
Task 5 International Payment
Task 6 Trade Barriers
Task 7 Customs
Task 8 Inspection，Claim，Force Majeure and Arbitration
Task 9 International Cargo Transport
Task 10 International Cargo Transportation Insurance
Situation 7 Financing
Task 1 Currency
Task 2 Investment
Task 3 The International Monetary Fund(IMF)
参考文献
