市场营销英语口语

Part 1 Marketing Strategies营销策略

　Unit 1 市场环境 Market Environment

　Unit 2 全球营销 Global Marketing

　Unit 3 市场开发 Market Development

　Unit 4 产品定位 Product Orientation

　Unit 5 定价策略 Pricing Strategies

　Unit 6 营销计划 Marketing Plans

　Unit 7 营销手段 Marketing Methods

　Unit 8 新闻发布 Press Release

　Unit 9 接受采访 Being Interviewed

　Unit 10 会见客户 Meeting Clients

　Unit 11 竞争对手 Competitors

　Unit 12 公共关系 Public Relations

　Unit 13 营销管理 Marketing Management

Part 2 Market Researches 市场调研

　Unit 14 调研方法 Researching Methods

　Unit 15 信息来源 Sources of Information

　Unit 16 关于价格 Prices

　Unit 17 使用人群 Users

　Unit 18 售后调查 After-sale Researches

　Unit 19 网购利弊 Advantages and Disadvantages of Online Shopping

　Unit 20 结果分析 Results Analysis

Part 3 Advertisement Marketing广告营销

　Unit 21 广告谈判Advertising Negotiation

　Unit 23 杂志广告 Magazine Advertisements

　Unit 24 网络广告 Network Advertisements

　Unit 25 报纸广告 Newspaper Advertisements

　Unit 26 媒体组合 Media Mix

　Unit 27 广告效果 Advertising Effects

Part ４Exhibition Marketing展会营销

　Unit 28 收集信息 Gathering Information

　Unit 29 预订展位 Booking Booths

　Unit 30 展前准备 Preparations

　Unit 31 热情问候 Warm Greeting

　Unit 32 产品介绍 Product Introduction

　Unit 33 产品卖点 Selling Points

　Unit 34 样品展示 Samples Showing

　Unit 35 索要名片 Asking for Cards

　Unit 36 联系客户 Contacting Prospects

　Unit 37 会见更改 Meeting Changed

　Unit 38 会见取消 Meeting Cancelled

　Unit 39 如约拜访 Visiting by Appointment

　Unit 40 未约拜访 Visiting without Appointment

　Unit 41 催下订单 Asking for Orders)

Part 5 Telemarketing电话营销

　Unit 42 寻找对象 Looking for Target Clients

　Unit 43 电话留言 Leaving Messages

　Unit 44 线路故障 Bad Connection

　Unit 45 打错电话Dialing Wrong Numbers

　Unit 46 约定通话 Making Appointments

　Unit 47 潜在客户 Potential Clients

　Unit 48 电话跟踪 Follow-up Calls

Part 6 International Trade Marketing外贸营销

　Unit 49 订购货物 Making Orders

　Unit 50 报盘还盘 Offers & Counter-Offers

　Unit 51 不变价格 Fixed Prices

　Unit 52 产品折扣 Discounts

　Unit 53 交货日期 Delivery Time

　Unit 54 质量保证 Quality Assurance

　Unit 55 基本险别 Basic Risks

　Unit 56 货物保险 Cargo Insurance

　Unit 57 付款条件 Payment Term

　Unit 58 产品包装 Product Packings

　Unit 59 装运方式 Shipment

　Unit 60 运输方式 Transportation

　Unit 61 准备合同 Drawing up Agreements

　Unit 62 合同条款 Terms of Contracts

　Unit 63 商务仲裁 Arbitration

　Unit 64 合同修改 Revising Contracts

　Unit 65 合同签订 Signing Contracts

　Unit 66 质量检验 Inspection

　Unit 67 投诉索赔 Complaints and Claims

　Unit 68 表示歉意Ⅰ Saying SorryⅠ

　Unit 69 表示歉意Ⅱ Saying SorryⅡ

　Unit 70 安排补救 Arranging Remedies

　Unit 71 催款催证 Reminder

　Unit 72 代理销售 Agents

　Unit 73 代理佣金 Commission

　Unit 74 补偿贸易 Compensation Trade

　Unit 75 加工贸易 Processing Trade

　Unit 76 易货贸易Barter Transaction

Part ７ Receiving Clients接待来访

　Unit 77 迎访计划 Making Plans

　Unit 78 机场迎接 Meeting at Airport

　Unit 79 自我介绍 Self-introduction

　Unit 80 见面问候 Greeting

　Unit 81 轻松寒暄 Chatting

　Unit 82 行程安排 Schedules

　Unit 83 介绍公司 Introducing Company

　Unit 84 介绍领导 Introducing Boss

　Unit 85 介绍同事 Introducing Colleagues

　Unit 86 参观公司 Showing Around

　Unit 87 了解需求 Asking for Requirements

　Unit 88 建立关系 Establishing Relations

　Unit 89 开始谈判 Starting Negotiations

　Unit 90 中断谈判 Breaking off

　Unit 91 谈判结束 Negotiation Conclusion

　Unit 92 降低价格Cutting Prices

　Unit 93 新报价单 New Price Lists

　Unit 94 用餐招待 Banquets

　Unit 95 餐桌祝酒 Toasting

　Unit 96 观光招待Sightseeing

　Unit 97 欣赏戏剧 Go to Theaters

　Unit 98 送别客户 Seeing off

　Unit 99 表示感谢 Thanks

　Unit 100 保持联系 Keeping in Touch

　Unit 101 礼尚往来 Giving Gifts

Part 8 Store Sales商场销售

　Unit 102 询问需求 Asking about Needs

　Unit 103 讨价还价 Bargaining

　Unit 104 暂时缺货 Out of Stock

　Unit 105 帮助试穿 Trying on

　Unit 106 促销优惠 Promotions

　Unit 107 禁止退货 No Return

　Unit 108 支付方式 Payment Methods

　Unit 109 感谢道别 Farewell

　Unit 110 顾客换购 Replacements

　Unit 111 电脑 Computers

　Unit 112 电视 TV Sets

　Unit 113 冰箱 Refrigerators

　Unit 114 空调 Air Conditioners

　Unit 115 手机 Cell Phones

　Unit 116 售后服务 After-sale Services

　Unit 117 护肤品 Skin Products

　Unit 118 香水 Perfumes

　Unit 119 口红唇膏 Lipsticks

　Unit 120 鲜花 Flowers

　Unit 121 篮球 Basketballs

　Unit 122 乒乓球拍 Ping-Pong Bats

　Unit 123 珠宝首饰 Pearls and Jewels

　Unit 124 工艺品 Handiwork

　Unit 125 丝织品 Silk

　Unit 126 糕点 Cakes

　Unit 127 饮品 Drink(

　Unit 128 肉类 Meet

　Unit 129 快餐 Fast Food

Part 9 Other Sales其他销售

　Unit 130 参加车展 Car Exhibitions

　Unit 131 国产汽车 Home-made Cars

　Unit 132 德国汽车 German Cars

　Unit 133 日本汽车 Japanese Cars

　Unit 134 试驾体验 Trying-out Drivings

　Unit 135 汽车维护 Vehicle Maintenance

　Unit 136 人寿保险 Life Insurance

　Unit 137 财产保险 Property Insurance

　Unit 138 医疗保险 Medical Insurance

　Unit 139 意外保险 Accident Insurance

　Unit 140 汽车保险 Auto Insurance

　Unit 141 旅游保险 Travel Insurance

　Unit 142 房屋保险 Buildings Insurance

　Unit 143 房屋出租 House Renting

　Unit 144 房屋出售 House Selling

　Unit 145 房屋设施 House Facilities

　Unit 146 药品销售 Medicine Selling

　Unit 147 网上交易 Business Online

Part 10 Business-related Activities商务衍生

　Unit 148 求职面试 Interviews

　Unit 149 公司培训 Trainings

　Unit 150 商务邮件 Emails

　Unit 151 收发传真 Faxes

　Unit 152 安排会议 Setting up Conferences

　Unit 153 会议议程 Agendas

　Unit 154 会议开始 Getting Started

　Unit 155 会议讨论 Discussions

　Unit 156 会议结束 Conclusions

　Unit 157 注册商标 Trade Marks Registration

　Unit 158 资信调查 Credit Inquiry

　Unit 159 商务礼仪 Etiquette

　Unit 160 商务舞会 Business Balls

　Unit 161 文化差异 Cultural Differences

　Unit 162 申请签证 Applying for Visas

　Unit 163 入境咨询 Inquiry of Entry

　Unit 164 预订机票 Booking Air Tickets

　Unit 165 预订房间 Reservations

　Unit 166 取消预订 Cancelling Reservations

　Unit 167 办理登机 Boarding

　Unit 168 飞行途中 In Flight

　Unit 169 登记住宿 Registrations

　Unit 170 叫早服务 Morning Calls

　Unit 171 兑换外币 Exchanging Money

　Unit 172 客房送餐 Room Services

　Unit 173 预订餐厅 Reserving Tables

　Unit 174 餐厅结账 Paying Bills

　Unit 175 客房服务 Housekeeping

　Unit 176 洗衣服务 Laundry Services

　Unit 177 抱怨投诉 Complaints

　Unit 178 打出租车 Taking Taxis

　Unit 179 乘坐地铁 Taking Subways

　Unit 180 乘坐火车 Taking Trains

　Unit 181 康乐中心 Health Centers

　Unit 182 结账退房 Checking out)

　Unit 183 海关检查 Customs Inspection)

　Unit 184 应税物品 Dutiable Goods