商务职场英语(学生用书)

商务职场英语(学生用书)
作 者: 威廉姆斯
出版社: 上海外语教育出版社
丛编项: 职场英语选修教程系列
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 职场英语
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作者简介

暂缺《商务职场英语(学生用书)》作者简介

内容简介

《商务职场英语(学生用书)》符合《大学英语课程教学要求》对大学英语教学提出的新要求,使大学生在今后学习、工作和社会交往中能用英语有效地进行交际。将专业知识融入真实的职场情景中,注重训练全面的听、说、读,写技能,培养大学生的职场英语交际能力,有别于仅注重阅读和专业词汇的传统专业英语教材。选材均为商务职场中核心的话题,包括:找工作、销售、营销、财务问题和目前全球商业中广泛关注的问题。配有录音光盘和教师用书。

图书目录

To the Student

Unit 1 Making your way

Lesson 1 Time to make a decision

Lesson 2 Following through

Lesson 3 Filling out forms

Lesson 4 Preparing your resume

Lesson 5 Sending it all off

Lesson 6 Finally, it's time for the interview

Team Project 1

Unit 2 Selling is what it's all about

Lesson 1 Have you got what it takes?

Lesson 2 How do you do it?

Lesson 3 Sales have increased by 20%

Lesson 4 Dealing with the customer

Lesson 5 Dealing with complaints

Lesson 6 Buying and selling on the Internet

Team Project 2

Unit 3 Marketing the product

Lesson 1 Telling the world about your product

Lesson 2 Brands

Lesson 3 Finding out what appeals to the consumer

Lesson 4 You, too, can do it--having a plan

Lesson 5 Getting together and understanding it all

Lesson 6 If you can make it, they can fake it

Team Project 3

Unit 4 Financial matters

Lesson 1 Keeping a record of personal expenses

Lesson 2 Starting out

Lesson 3 Managing expenses

Lesson 4 Economic issues

Lesson 5 Investments

Lesson 6 Changes in the way we do things

Team Project 4

Unit 5 Global concerns

Lesson 1 Cultural issues

Lesson 2 Corporate culture

Lesson 3 Workplace changes

Lesson 4 The other side of modern business

Lesson 5 Global concerns in the business world

Lesson 6 Ethical trading

Team Project 5

Unit Reviews

Additional Activities

Reading Resources

Writing Resources

Unit Tests

Grammar Resource

Glossary