| 作 者： | 许蔚虹 |
| 出版社： | 中国商务出版社 |
| 丛编项： | 全国外经贸院校高职高专英语系列精品教材 |
| 版权说明： | 本书为出版图书，暂不支持在线阅读，请支持正版图书 |
| 标 签： | 高职高专英语 外语学习 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Chapter 1 Introduction to Electronic Commerce（E-commerce）
1.1 Overview of E-commerce
1.2 Definitions and Benefits of E-commerce
1.3 Future Trends of E-commerce
Chapter 2 Classification of E-commerce
2.1 B2B Model
2.2 B2C Model
2.3 C2C Model
Chapter 3 Mobile Commerce（M-commerce）
3.1 Introduction to M-commerce
3.2 Wireless Devices and Business Model of M-commerce
3.3 Implementation Technologies of M-Commence
Chapter 4 E-commerce Corporation
4.1 A Comparative Analysis of eBay and Amazon
4.2 Analysis on Alibaba.corn
4.3 Successful Strategies of Taobao's E-commerce
Chapter 5 Electronic Payment（E-payment） System
5.1 Overview of E-payment
5.2 New Payment Mode-PayPal
5.3 Analysis on Alipay Mode
Chapter 6 Security Technology of E-commerce
6.1 Message Security Issues
6.2 Securing the Firewall
6.3 Encryption and Authentication
Chapter 7 E-commerce Management
7.1 Web Site Design Issue
7.2 Risk Management
7.3 ICC Guidelines on Advertising and Marketing on the Internet
Chapter 8 Web Advertisement in E-commerce
8.1 Web Advertisement
8.2 Web Advertisement Methods
8.3 Web Advertisement Strategies
Chapter 9 Logistics Management of E-commerce
9.1 Electronic Logistics
9.2 Environmental Logistics
9.3 Logistics Automation
Word List
References
