经贸英语

Unit 1 Business and Trade

Learning Objectives

Part Ⅰ Looking and Thinking

Part Ⅱ Listening and Speaking

Part Ⅲ Reading and Understanding

Reading A International Trade

Reading B Yard Sales in the United States

Part Ⅳ Writing Project

Business Letter for Import & Export Corp.

Part V Funny Time Unit 2 Company Presentations

Learning Objectives

Part Ⅰ Looking and Thinking

Part Ⅱ Listening and Speaking

Part Ⅲ Reading and Understanding

Reading A A Trend--Businesses Today Go Global

Reading B IKEA--Making Life Better

Part Ⅳ Writing Project

Advertisement for IKEA Corp. Furniture

Part Ⅴ Funny Time Unit 3 Conference and Exhibition

Learning Objectives

Part Ⅰ Looking and Thinking

Part Ⅱ Listening and Speaking

Part Ⅲ Reading and Understanding

Reading A Trade ShorAn Promising Industry

Reading B Fashion Shows

Part Ⅳ Writing Project

Event Planning

Part Ⅴ Funny Time Unit 4 New Retailing Program

Learning Objectives

Part Ⅰ Looking and Thinking

Part Ⅱ Listening and Speaking

Part Ⅲ Reading and Understanding

Reading A Factory-to-store Strategy Pays Off for US Retailer

Reading B Carrefour--World Largest Food Retailer

Part Ⅳ Writing Project

Report on Grocery Retail

Part Ⅴ Funny Time Unit 5 Business Dinner

Learning Objectives

Part Ⅰ Looking and Thinking

Part Ⅱ Listening and Speaking

Part Ⅲ Reading and Understanding

Reading A Doing Business over Meals

Reading B A Bigger and Better Reception

Part Ⅳ Writing Project

Letters of Invitation

Part Ⅴ Funny Time Unit 6 Brands

Learning Objectives

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Unit 7 Money and Banking Matter

Unit 6 Marketing

Unit 6 Customer Service

Unit 6 Starting up Your Own Business