国际商务谈判实务精讲

国际商务谈判实务精讲
作 者: 王慧 唐力忻
出版社: 中国海关出版社
丛编项:
版权说明: 本书为出版图书,暂不支持在线阅读,请支持正版图书
标 签: 谈判学
ISBN 出版时间 包装 开本 页数 字数
未知 暂无 暂无 未知 0 暂无

作者简介

暂缺《国际商务谈判实务精讲》作者简介

内容简介

自我国加入WTO后,国际商务形势风云变幻。为顺应日益增多的国际商务往来对商务谈判人才的迫切需求,两位有着多年丰富教学和实践经验的老师亲自主笔。围绕国际商务谈判涉及的各个方面,王慧等精心编写了《国际商务谈判实务精讲》这本实用性极强的精讲型英文教材。本书共分为九章,内容全面、循序渐进。各章节内容主要包括国际商务谈判的概念,谈判人员的组成。谈判的准备阶段、磋商阶段、终局阶段,谈判技巧,谈判中常见错误防范,商务谈判的礼仪以及跨文化谈判等。本书难度适中。英文文本语言通俗易懂,专业用语规范严谨。各章节所附的生词表和注释条有助于读者对文本内容的理解,所附练习题有助于读者对理论知识的把握和对实际操作能力的培养。《国际商务谈判实务精讲》注重实务,贴合工作实际,专业性、实用性强,对外贸从业人员具有很好的实践指导作用。

图书目录

Chapter 1 Fundamentals of International Business Negotiation

Introduction

1.1 Concepts and characteristics of business negotiation

1.2 Types of international business negotiation

1.3 The basic principles of business negotiation

Chapter 2 Choosing the Negotiation Team

Introduction

2.1 The qualities of an international negotiator

2.2 The role of a chief negotiator

2.3 Effective Negotiation Teams

Chapter 3 The Preparation Phase of Negotiation

Introduction

3.1 Information gathering

3.2 Identifying objectives

3.3 Setting an agenda

Chapter 4 The Bargaining Process

Introduction

4.1 Packaging, quantity and price

4.2 Quality and inspection

4.3 Shipment

4.4 Terms of Payment

4.5 Insurance and claim

Chapter 5 Closing the Negotiation

Introduction

5.1 Closing the deal

5.2 Tips on contract signing

5.3 Summary of the negotiation

Chapter 6 Four Negotiation Skills to Master

Introduction

6.1 Avoid negotiating against yourself

6.2 Offering a choice

6.3 Treat partner's mistake wisely

6.4 Giving a concession only when receiving one

Chapter 7 Most Common Mistakes in Negotiation--How to Avoid Them

Introduction

7.1 Not negotiating with the right person

7.2 Not being flexible on a position--locking on

7.3 Forgetting your goals or loosing track of how to attain them

7.4 Too much worrying about the other party's feelings or goals

7.5 Falling for physical manipulations

Chapter 8 Etiquette in Business Negotiation

Introduction

8.1 Etiquette for Greeting and Send -off

8.2 Etiquette for Giving Gifts

8.3 Etiquette at Dinner Party and Dress Code

8.4 Etiquette for Signing Agreements

Chapter 9 Cross-cultural Negotiation '

Introduction

9.1 Language and Communication

9.2 Understanding Cultural Differences

9.3 Different negotiating styles of different cultures

参考文献