新编商务英语：阅读教程1（第2版）

unit

part a text

text a business and your life　

text b competition in business　

part b fast reading　

unit

part a text　

text a marketing is all around us　

text b how marketing serves us　

part b fast reading　

unit

part a text

text a buying motives　

text b how and where people buy　

part b fast reading　

unit

part a text

text a selling　

text b i've never been able to bargain， even with an armenian rug dealer

part b fast reading　

unit

part a text

text a american business heroes　

text b bill gates　

part b fast reading　11o

test

unit

part a text　

text a types of business organizations　

text b the trouble with being a tycoon　

part b fast reading　

unit

part a text　15o

text a other types of business organizations　

text b franchising in china： a dead duck?　

part b fast reading　

unit

part a text　

text a the coca-cola company's first hundred years （ i ）　

text b the coca-cola company's first hundred years （ii）　

part b fast reading　

unit

part a text　

text a brand and brand names（i）　

text b brand and brand names （ii）　

part b fast reading　

unit

part a text　

text a reaching china's digital consumers　

text b environmentally friendly consumers emerge　

part b fast reading　

test 2

some important reading strategies and skills

vocabulary　

key