| 作 者： | 关国才 |
| 出版社： | 清华大学出版社 |
| 丛编项： | 高等学校国际经济与贸易专业规划教材 |
| 版权说明： | 本书为出版图书，暂不支持在线阅读，请支持正版图书 |
| 标 签： | 外贸英语 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
上篇
Unit One Basic Theory of Business Letter Writing
商务书信写作的基本理论
Unit Outline
单元概要
Section Ⅰ The Structure and Layout of a Business Letter
商务书信的构成及格式
Ⅰ.The Structure of a Business Letter
商务书信的构成
Ⅱ.The Layout of a Business Letter
商务书信的格式
Ⅲ.Addressing Envelope
信封的写法
Section Ⅱ The Principles of Business Letter Writing
商务书信的写信原则
Section ⅢWording of a Business Letter
商务书信的措辞
Section ⅣNotes and Glossary
词汇及注释
Section ⅤExercises
练习
下篇
Unit Two Establish Business Relations
确立贸易关系
Unit Outline
单元概要
Section ⅠSpecimen Letters
信函示例
Case 1A Request to Establish Business Relations
请求建立业务关系
Case 2 Exporters Self-introduction
出口商的自我介绍
Case 3 ImpoSers Self-introduction
进口商的自我介绍
Case 4 Exposer Writes to ImpoSer
出口商写给进口商的信
Case 5ImpoSer Writes to Exposer
进口商写给出口商的信
Section ⅡNotes Glossary and Useful Expressions
词汇注释及套语
Section ⅢWriting Skills
写作技巧
Section ⅣModel Letters
信函模板
Section ⅤExercises
练习
Unit Three Enquiries and Replies
询价及回复
Unit Outline
单元概要
Section ⅠSpecimen Letters
信函示例
Case 1 A General Enquiry
一般询价
Case 2 The Reply to a General Enquiry
对一般询价的回复
Case 3 A Specific Enquiry
具体询价
Case 4 The Reply to a Specific Enquiry
对具体询价的回复
Section Ⅱ Notes.Glossary and Useful Expressions
词汇注释及套语
Section Ⅲ Writing Skills
写作技巧
Section IV Model Letters
信函模板
Section V Exercises
练习
Unit Four Offer and Counter.offer
报盘及还盘
Unit 0utline
单元概要
Section I Specimen Letters
信函示例
Case 1 Making a Firm Offer
报实盘
Case 2 Making a Non.firm Offer
报虚盘
Case 3 Making a Counter-offer on Price
对价格的还盘
Case 4 Making a Counter-offer on Delivery Date
对交货期的还盘
Case 5 Making a Counter-offer on Payment Terms
对支付方式的还盘
Case 6 Declining a Counter-offer
拒绝还盘
Section Ⅱ Notes.Glossary and Useful Expressions
词汇注释及套语
SectionⅢ Writing Skills
写作技巧
Section IV Model Letters
信函模板
Section V Exercises
练习
Unit Five Orders，Acceptances and Rejections
订单、接受和回绝
Unit Outline
单元概要
Section I Specimen Letters
信函示例
Case l Placing an Order
下订单
Case 2 Confirming all Order
确认订单
Case 3 Declining an Order
拒绝订单
Section Ⅱ Notes，Glossary and Useful Expressions
词汇注释及套语
Section哪 Writing Skills
写作技巧
Section Ⅳ Model Letters
信函模板
Section V Exercises
练习
Unit Six Terms of Payment
支付方式
Unit 0utline
单元概要
……
Unit Seven Packing
包装
Unit Eight Shipment
装运
Unit Nine Insurance
保险
Unit Ten Complaints and Claims
申诉于索赔
Unit Eleven Agency
代理
