电子商务英语(第2版)

电子商务英语(第2版)
作 者: 张云
出版社: 人民邮电出版社
丛编项:
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 大学专业英语教材
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作者简介

暂缺《电子商务英语(第2版)》作者简介

内容简介

《电子商务英语(第2版)》在编写的过程中突出强调读者对于专业文献的各方面的应用能力,安排时文阅读技巧、时文翻译技巧、商务电邮写作和工作场景用语等内容。《电子商务英语(第2版)》分10个单元,共20篇课文和10篇阅读材料,内容涉及电子商务概述、电子商务的交易模式、电子商务安全技术、电子商务网上支付、电子商务物流管理、电子商务的系统实施、网络营销和电子商务的行业应用等10个方面,力求在向读者提供丰富的电子商务英语词汇及阅读资料的同时,向读者介绍目前电子商务运营的各个环节、内容以及未来的发展动向。《电子商务英语(第2版)》可作为高职高专院校电子商务、物流专业和金融管理等专业的教材,也可作为从事电子商务人员及其他自学者的学习用书。

图书目录

Unit One Electronic Commerce Summary 

 Text A Electronic Commerce(EC) Theory 

 Text B Technological Platform of E-commerce 

  Skills of Understanding找出主题句,确定中心思想 

  Skills of Translation根据上下文/逻辑关系确定词义 

  Skills of Business E-mail Writing回复工作邀请信 

  Skills of Oral Language in Working Condition第一天上班报到 

 Self-study Projecting the Economic Impact of the Internet 

Unit Two Trading Modes of E-commerce 

 Text A Understanding B2C E-commerce 

 Text B What is B2B? 

  Skills of Understanding寻找重要事实和论据 

  Skills of Translation词类转换译法 

  Skills of Business E-mail Writing求助信 

  Skills of Oral Language in Working Condition同事之间 

 Self-study Know Something About B2C E-commerce 

Unit Three Security Technologies of E-commerce(Part One) 

 Text A Secure Electronic Transaction 

 Text B Security Techniques 

  Skills of Understanding猜测词义 

  Skills of Translation词的增减 

  Skills of Business E-mail Writing邀请信 

  Skills of Oral Language in Working Condition愉快地工作 

 Self-study Internet and EB Security 

Unit Four Security Technologies of E-commerce(Part Two) 

 Text A Firewall 

 Text B Computing System Security Measures 

  Skills of Understanding推理和判断 

  Skills of Translation正反译与反正译 

  Skills of Business E-mail Writing电话记录 

  Skills of Oral Language in Working Condition工作中的解决之道 

  Self-study Achieving Electronic Privacy 

Unit Five Payment of E-commerce on Net(Part One) 

 Text A Electronic Systems of Payments 

 Text B Electronic Payment & Taxation 

  Skills of Understanding确定作者的观点和态度 

  Skills of Translation分译与合译 

  Skills of Business E-mail Writing给顾客写邮件 

  Skills of Oral Language in Working Condition顾客就是上帝 

 Self-study Why isn't E-cash a common currency? 

Unit Six Payment of E-commerce on Net(Part Two) 

 Text A The SET Protocol 

 Text B E-money 

  Skills of Understanding阅读理解考查的重点 

  Skills of Translation被动句型的翻译 

  Skills of Business E-mail Writing用邮件进行预订 

  Skills of Oral Language in Working Condition预订 

 Self-study Some Issues About E-commerce Payments 

Unit Seven Logistics Management of E-commerce 

 Text A Logistics in Electronic Commerce 

 Text B Green Logistics 

  Skills of Understanding提高阅读理解的几个注意点 

  Skills of Translation定语从句的翻译 

  Skills of Business E-mail Writing用邮件发起邀约 

  Skills of Oral Language in Working Condition Get It Running顺利运行 

 Self-study Logistics automation 

Unit Eight Implementation of the E-commerce System 

 Text A The ABCs of ERP 

 Text B What is CRM? 

  Skills of Understanding英语阅读技巧(著名新东方英语培训中心) 

  Skills of Translation倍数的译法 

  Skills of Business E-mail Writing用邮件邀约共进晚餐 

  Skills of Oral Language in Working Condition At A Restaurant餐宴用语 

 Self-study Evaluating the Performances of E-commerce Systems 

Unit Nine Network Marketing 

 Text A Web Marketing Strategies 

 Text B Overview of Electronic Marketing Structure 

  Skills of Understanding阅读理解题型介绍 

  Skills of Translation长句的翻译 

  Skills of Business E-mail Writing顾客意见反馈信 

  Skills of Oral Language in Working Condition下班之后 

  Self-study The Real Problem with Network Marketing and Multi-level Marketing(MLM) 

Unit Ten Industry Applications of E-commerce 

 Text A The Impact of EC on the Travel Industry 

 Text B Advertising of E-commerce 

  Skills of Understanding影响阅读速度的几个障碍点 

  Skills of Translation常见的计算机英语及缩写 

  Skills of Business E-mail Writing书写简单的通知 

  Skills of Oral Language in Working Condition技术会议 

 Self-study Electronic Publishing: Assessing Opportunities and Risks 

附录1 译文 

附录2 总词汇表 

附录3 常用电子商务词汇表 

附录4 屏幕英语 

附录5 考试样卷 

附录6 电子商务网站集锦 

Bibliography