新经济管理英语

Section 1 Management and Decision Making

Unit 1 Management

Part 1 Intensive Reading ManagementsNew Paradigms

Notes

Part 2 Extensive Reading Gentlemen,This Is Football

Notes

Exercises

Unit 2 Decision Making

Part 1 Intensive Reading Introduction to Decision Making Methods

Notes

Part 2 Extensive Reading Elements ofDecisions

Notes

Exercises

Section 2 Economics

Unit 3 The Outline of Economy

Part 1 Intensive Reading Economics.The Foundation of Business

Notes

Part 2 Extensive Reading TenPrinciple of Economics

Notes

Exercises

Unit 4 The Outline of Economy

Part 1 Intensive Reading Money.Introduction

Notes

Part 2 Extensive Reading OptimalResponse to the Fed Printing Dollars

Notes

Exercises

Section 3 Organizational Behavior and Human Resource

Unit 5 Organizational Behavior

Part 1 Intensive Reading An Overviewof Organizational Behavior

Notes

Part 2 Extensive Reading GlobalOrganizational Behavior

Notes

Exercises

Unit 6 Human Resource

Part 1 Intensive Reading HRManagement Contributes to Organizational

Success

Notes

Part 2 Extensive Reading An Overviewof Human Resource Management

Notes

Exercises

Section 4 Marketing

Unit 7 The Concept of Marketing

Part 1 Intensive Reading What IsMarketing?

Notes

Part 2 Extensive Reading Swatehmobile:Is the Time Right forSmall Cars

Notes

Exercises

Unit 8 International Marketing

Part 1 Intensive Reading GlobalMarketing in the Twenty-First Century

Notes

Part 2 Extensive Reading Look WhosStalking Wal-Mart

Notes

Exercises

Section 5 Production and Operations Management

Unit 9 Operations Management and ProductDevelopment

Part 1 Intensive Reading Introduction to Operations Management

Notes

Part 2 Extensive Reading ProductDevelopment Process

Notes

Exercises

Unit 10 Supply Chain Management and QualityManagement

Part 1 Intensive Reading SupplyChain Management

Notes

Part 2 Extensive Reading QualityManagement and Jurans Legacy

Notes

Exercises

Section 6 Strategic Management

Unit 11 An Overview on Strategic Management

Part 1 Intensive Reading TheStrategic Management Process

Notes

Part 2 Extensive Reading Understanding Strategy

Notes

Exercises

Unit 12 Industry Analysis

Part 1 Intensive Reading The FiveCompetitive Forces That Shape Strategy(Part I )

Notes

Part 2 Extensive Reading The FiveCompetitive Forces That Shape

Strategy (Part II )

Notes

Exercises

Section 7 Accounting and Financial Management

Unit 13 Accounting

Part 1 Intensive Reading A Review ofAccounting

Notes

Part 2 Extensive Reading ManagementAccounting as Normal Social Science

Notes

Exercises

Unit 14 Financial Management

Part 1 Intensive Reading TheFundamental of Financial Management

Notes

Part 2 Extensive Reading FinancialPerformance and Goal Setting

Notes

Exercises

Section 8 Project Management

Unit 15 Project Management and Project Manager

Part 1 Intensive Reading Introduction to Project Management

Notes

Part 2 Extensive Reading How to Be aSuccessful Project Manager

Notes

Exercises

Unit 16 Project Planning

Part 1 Intensive Reading PlanningFundamentals

Notes

Part 2 Extensive Reading ProjectManagement of Unexpected Events

Notes

Exercises

Section 9 Information Management

Unit 17 Framework of Information Management

Part 1 Intensive Reading Towards aFramework for Information Management

Notes

Part 2 Extensive Reading Barriers toInformation Management

Notes

Exercises

Unit 18 Issues of Information Management

Part 1 Intensive Reading InformationManagement

Notes

Part 2 Extensive Reading CorporatePortals:a Literature Review of a New Concept in InformationManagement

Notes

Exercises