| 作 者： | 冀汶莉 |
| 出版社： | 西安电子科技大学出版社 |
| 丛编项： | |
| 版权说明： | 本书为出版图书，暂不支持在线阅读，请支持正版图书 |
| 标 签： | 大学专业英语教材 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
UNIT 1 Internet
Lesson 1 History of the Internet(1)
Lesson 2 History of the Internet(2)
Lesson 3 History of the Internet(3)
Reading Materials: LAN & WAN
UNIT 2 Introductio to Electronic Commerce
Lesson 4 What's E-commerce?
Lesson 5 E-commerce Advantages and Disadvantages
Reading Materials: How to Set Up Web Site Navigation?
UNIT 3 Types of E-commerce
Lesson 6 Types of E-commerce and B2B E-commerce
Lesson 7 B2C and C2C E-commerce
Reading Materials: Electronic Commerce Basics
UNIT 4 Development Technology of E-commerce
Lesson 8 What is ASP?
Lesson 9 What is JSP?
Reading Materials: Model-view-controller
UNIT 5 E-marketing
Lesson 10 Induction of E-marketing
Lesson 11 Main Strategies of E-marketing
Reading Materials：Internet Advertising
UNIT6 Electronic Commerce Logistics
Lesson 12 Introduction to Electronic CommerceLogistics
Lesson 13 Logistics Information Technology
Reading Materials: Reve e Logistics for in aElectronic-commerce Environment
UNIT 7 Introductio to Electronic Payment
Lesson 14 Electronic Banking and Payments
Lesson 15 Electronic Payment Systems: An Analysis andComparison of Types
Reading Materials: E-payment and Related Protocols
UNIT 8 Electronic Commerce Security
Lesson 16 Risk in E-commerce
Lesson 17 E-commerce Security Controls
Reading Materials: E-commerce Security Planning
UNIT 9 Website Law and Taxation
Lesson 18 The ABC's of Website Law
Lesson 19 Tax Issues in Electronic Commerce
Reading Materials: The Digital Millennium CopyrightAct
UNIT 10 The Internet of Things
Lesson 20 Internet of Things：A Survey
Lesson 21 Applicatio of the Internet ofThings
Reading Materials: Security and Privacy of Internet ofThings
UNIT 11 Mobile Commerce
Lesson 22 M-commerce and Application
Lesson 23 M-commerce Value Chain
Reading Materials: European Co umer Attitudes to MobileCommerce Key Barrie and Opportunities
附录A 科技英语语法
附录B 参考译文
UNIT 1 互联网
Lesson 1 互联网的历史(1)
Lesson 2 互联网的历史(2)
Lesson 3 互联网的历史(3)
UNIT 2 电子商务介绍
Lesson 4 什么是电子商务？
Lesson 5 电子商务及其优势和劣势
UNIT 3 电子商务模式
Lesson 6 电子商务模式和B2B电子商务
Lesson 7 B2C电子商务和C2C电子商务
UNIT 4 电子商务开发技术
Lesson 8 什么是ASP?
Lesson 9 什么是JSP?
UNIT 5 网络营销
Lesson 10 网络营销介绍
Lesson 11 网络营销的主要策略
UNIT 6 电子商务物流
Lesson 12 电子商务物流概述
Lesson 13 物流信息技术
UNIT 7 电子支付概述
Lesson 14 电子银行与电子支付
Lesson 15 电子支付系统：分析和分类比较
UNIT 8 电子商务安全
Lesson 16 电子商务安全威胁
Lesson 17 电子商务安全控制
UNIT 9 法律与税收
Lesson 18 网站法律常识
Lesson 19 电子商务税收
UNIT 10 物联网
Lesson 20 物联网的概述
Lesson 21 物联网的应用
UNIT 11 移动电子商务
Lesson 22 移动电子商务和应用
Lesson 23 移动电子商务价值链
附录C 各短文练习题的参考答案
参考文献
