| 作 者： | 朱文忠 |
| 出版社： | 对外经济贸易大学出版社 |
| 丛编项： | 全国高等院校经管专业双语教材 |
| 版权说明： | 本书为公共版权或经版权方授权，请支持正版图书 |
| 标 签： | 贸易经济 经 济 财经管理 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Preface
Topic 1 Business Activity （1）
Topic 2 Business Activity （2）
Topic 3 Business Objectives
Topic 4 Business Decision Making
Topic 5 Strategy and Strategic Planning
Topic 6 Business Analysis Models
Topic 7 Competition and Business
Topic 8 Globalization and Business
Topic 9 Marketing （1）
Topic 10 Marketing（2）
Topic 11 Marketing （3）
Topic 12 Marketing （4）
Topic 13 Financial Management： Sources of Funds
Topic 14 Financial Management： Uses of Funds
Topic 15 HR Management： Business Organization and Organizational Structures
Topic 16 HR Management： Motivation
Topic 17 HR Management： Financial Rewards
Topic 18 HR Management： Non-financial Rewards
Topic 19 Management and Leadership
Topic 20 HR Management： Recruitment
Topic 21 Communication in Business （1）
Topic 22 Communication in Business （2）
Topic 23 HR Management： Groups in Business
Topic 24 HR Management： Managing Teams
Topic 25 Strategic HRM
Topic 26 The Management of Change
Topic 27 Methods of Production
Topic 28 Total Quality Management （TQM）.
Topic 29 Mergers and Takeovers
A Sample of Test Paper
